Initial situation
The premium manufacturer CABINET sells customised built-in wardrobes. Over 60 specialist retailers in Germany, Austria and Switzerland offer the customised room solutions. Each spring and autumn, CABINET partners can take part in centrally organised marketing measures.
Task and objective
Specialist retailers are provided with a comprehensive marketing package to acquire new customers and attract prospective customers. The measure also serves to support sales during ongoing promotional periods. As every CABINET dealer has territorial protection, the advertising measures presented may only be used in the specialist dealer’s sales area.
Retailers are presented with a wide range of advertising options: Insert distribution in regional, target group-oriented print media, large-format posters in postcode regions with high purchasing power, LED boards in outdoor areas, digital screens in suitable touchpoint environments, HELLO! flyers in regions with high purchasing power, direct mail specials in target group-relevant sales areas, classic direct distribution in areas with a high ownership rate, use of suitable external addresses, etc.
The participating CABINET partners select their favourite(s) from the media catalogue presented and receive individual media planning tailored to their budget.
Result
The measures contribute to increasing sales and acquiring new customers for specialist retailers. Mailing, spot and large-format production, lettershop and dispatch to existing and new customers are handled by Trebbau. This means that CABINET also relies on our company’s full-service offering.
Customer testimonial
“Trebbau’s service enables us to provide all our retailers with an individual, customised marketing package that takes into account the different budgets as well as regional characteristics and personal wishes of the retailers. We value the competent and friendly advice just as much as the perfect planning and implementation of the various marketing measures.” – Julia Fenrich, Head of Marketing
