As one of Britain’s home shopping pioneers with almost half a century of experience, Lakeland offers an unbeatable range of creative kitchen products, practical home and garden ideas and inspiring gifts from around the world. From everyday utensils and bottling accessories to advanced cooking devices – what Lakeland’s range has to offer is durable and offers excellent cost effectiveness. All items come with a return guarantee and are in the midprice segment. The target group consists mainly of women who are older than 45 years on average and have a preference for everything practical and beautiful for everyday life at home.