Laurason is a fashion brand of the Popken Fashion Group. As an international omnichannel company, the Popken Fashion Group operates in over 30 countries. Laurason fashion is sold in around 300 stores in Germany and Austria, through mail-order and online sales, as well as through selected B2B partners.

The collections from Laurason are characterized by current colors, modern cuts, and great value for money, available in sizes 38 to 48. The extensive range offers high-quality items such as knitwear, blouses, shirts, jackets, vests, trousers, and skirts. Scarves, necklaces, and many other accessories complete the fashionable offering.