Trebbau markets parcel insert spaces for businesses that regularly ship goods or parcels. We prepare your available capacity for marketing, approach suitable advertising partners and handle the agreed operational tasks.
You decide which businesses and advertising materials may be included in your shipments.
What does marketing insert spaces mean?
Marketing insert spaces means making available space in outgoing parcels or other suitable shipments for advertising materials from other businesses.
This generates additional revenue from an existing shipping channel. Advertisers, in turn, can distribute their materials selectively through shipping partners whose recipient profile matches their target audience.
Trebbau brings both sides together: businesses with available insert capacity and advertisers looking for suitable placement opportunities.
Which businesses can market parcel insert spaces?
Marketing insert spaces is particularly suitable for businesses that regularly ship goods or other items and can include additional advertising materials in those shipments.
The following factors are particularly relevant when assessing the revenue potential:
- Available insert quantities
- Shipping volume and frequency
- B2B or B2C recipient structure
- Audience profile
- Geographical distribution
- Format and weight requirements
- Possible exclusions of certain industries or advertising partners
The more precisely the recipient structure and available capacity can be described, the more selectively suitable advertising partners can be approached.
How marketing insert spaces works with Trebbau
Insert potential and commercial terms
First, we review your shipping structure, available quantities, recipient structure and other relevant conditions.
This forms the basis for defining pricing, commercial terms and the organisational requirements for marketing your insert spaces.
Data card and marketing
Trebbau prepares the relevant information about your audience, quantities and conditions in a structured data card.
We then approach suitable businesses, agencies and other market partners and position your available insert capacity within the relevant market.
Approve advertising partners and materials
When a specific enquiry is received, you are given information about the planned placement. You decide which businesses may use your insert spaces and which advertising materials may be included in your shipments.
This allows you to exclude competitors, certain industries or content that does not suit your business, brand or customers, for example.
Handle reservations and orders
Following your approval, Trebbau handles the agreed operational processing of reservations and orders and coordinates the next steps.
You retain control over your shipping channel without having to establish your own marketing operation.
Why market parcel insert spaces with Trebbau?
Trebbau combines direct marketing experience with market and audience knowledge, as well as a network of businesses, agencies and other market partners.
Our list portfolio includes insert opportunities for different B2B and B2C audiences in Germany and other European markets. We therefore understand both the requirements of shipping companies and those of advertisers looking for suitable insert spaces.
Additional production and lettershop services can be incorporated where needed.
Assess your insert revenue potential
Do you regularly send parcels or other suitable shipments and want to know whether your available insert spaces can be marketed?
Together, we review your current situation and assess the potential of your available insert capacity.
Speak to , your contact for marketing insert spaces at Trebbau, or use our contact form.
Frequently asked questions about marketing insert spaces
Marketing insert spaces means making available space in outgoing parcels or other suitable shipments for advertising materials from other businesses.
For an initial assessment, information about available quantities, shipping volume and recipient structure is particularly relevant. Details about shipping frequency, audience, and insert format and weight requirements may also be needed.
The possible formats and weights depend on the technical and organisational requirements of the shipping company. These specifications are documented for marketing purposes so that potential advertising partners can provide suitable materials.
Pricing depends on the specific conditions of the offering. Relevant factors may include available quantities, audience profile, shipping structure and market demand. Trebbau advises on setting commercial terms before marketing begins.
Potential revenue cannot be stated as a fixed amount. It depends on factors such as available quantities, recipient structure, audience profile, demand and agreed commercial terms. The revenue potential should therefore be assessed based on the specific shipping structure.
When marketing insert spaces, a shipping company offers available space in its shipments for advertising materials from other businesses.
With insert advertising, an advertiser seeks suitable shipping partners and insert spaces to reach its target audience.
Trebbau works on both sides of the market, bringing suitable supply and demand together.
