To acquire new customers, you first need to reach the right target groups. This requires addresses that match your offer, your market and the requirements of your campaign.
As an independent list broker, we support the research, selection and sourcing of suitable B2C and B2B addresses – in Germany and internationally.
We compare available address sources, assess selection options and advise you on choosing suitable target groups. For insert campaigns, we also research appropriate media and distribution partners.
What is list broking?
List broking involves the professional research, selection and sourcing of address lists for marketing and sales activities.
Companies primarily use list broking when they want to approach new customers, prospects or business partners but do not have the necessary address data.
A list broker helps define suitable target groups, compares available data sources and arranges access to addresses according to their intended use.
Relevant factors include target group characteristics, data origin, currency, usage terms and costs.
Our list broking services at a glance
Different options are available depending on whether you want to reach consumers, businesses or recipients in suitable advertising environments.
B2C addresses: Reaching the right consumers
Various address sources can be used for postal customer acquisition in the consumer market.
These include mail-order buyer addresses, household and database addresses, and addresses for selected specialist target groups.
Depending on the data source, target groups can be selected using criteria such as interests, purchasing behaviour, sociodemographic or geographic characteristics.
We help you identify suitable consumer addresses for your offer and campaign.
B2B addresses: Reaching companies and decision-makers
Business marketing requires identifying companies with suitable characteristics and, wherever possible, the relevant contacts.
Depending on the source, B2B address lists can be selected by industry, region, company size, turnover category or specific job roles, for example.
We research suitable business addresses in Germany and abroad and support target group selection for your B2B campaign.
Insert marketing: Reaching target groups in suitable environments
Not every customer acquisition campaign requires individually addressed data.
Parcel, catalogue and media inserts allow you to reach potential customers through existing distribution and media channels.
What matters is that the recipient profile of the insert carrier matches your offer.
We research suitable insert opportunities, support the selection of media and distribution partners and, on request, coordinate further steps in campaign implementation.
Why work with an independent list broker?
The market offers a range of address providers, databases and specialist target group lists. Not every source is equally suitable for every product or campaign.
As an independent list broker, we are not tied to our own address lists when making a selection.
We compare available options and take your campaign requirements into account. These include target group suitability, available selection criteria, usage models and commercial considerations.
This gives you a sound basis for choosing suitable addresses and advertising opportunities.
Which addresses are suitable for your campaign?
Choosing the right addresses starts with a clearly defined target group.
Which people or companies do you want to reach? Which characteristics are relevant to your offer? And which requirements must the address list meet for its intended use?
Defining target groups and comparing address sources
We consider your target group, the advertised offer and the planned communication channel.
We then assess which available address sources and selection options match these requirements.
This can include both broad target groups and specialised market segments.
Checking selection options and usage terms
Different address selection criteria may be available depending on the data source.
Usage terms also vary: some address lists are rented for a single campaign, while others can be provided for longer periods or ongoing use under certain conditions.
The suitable option depends on the source, intended use and legal requirements.
Buying or renting addresses: What is the difference?
Renting addresses generally grants a contractually defined right of use for a specific purpose or period. Usage is often limited to a single advertising campaign.
Buying addresses may involve broader usage rights. However, this does not automatically mean that the addresses can be used without restrictions or through every advertising channel.
The specific contractual terms, data origin and legal requirements for the planned advertising are always decisive.
We help you compare the available usage models and select a suitable solution for your campaign.
Combining list broking and data management
Even carefully selected address lists need technical preparation for a specific campaign.
Depending on the initial situation, duplicate checks, data matching, postal validation or print preparation may be required, for example.
We can combine address sourcing with suitable data processing and data management services.
This prepares the necessary data for the subsequent implementation of your campaign.
Address management: Marketing your own data
Do you have a suitable customer address list and want to assess its marketing potential?
Alongside list broking for advertisers, we support data owners in marketing their own address lists.
This serves a different purpose: rather than sourcing external target group addresses, it focuses on generating revenue from existing data under appropriate legal conditions.
Why choose Trebbau for list broking?
Choosing addresses involves more than the number of available records. What matters is whether a data source matches your target group, offer and planned advertising activity.
We combine independent address research with experience in target group selection, direct marketing and campaign planning.
You receive support in assessing different address sources and can add further services such as data management, media planning or mailing production as required.
Whether you are targeting consumers or businesses, nationally or internationally, your specific requirements are our starting point.
Enquire about suitable addresses for customer acquisition
Are you planning a customer acquisition campaign and looking for suitable consumer or business addresses? Or would you like to reach target groups through parcel and media inserts?
Talk to our list broking team about your offer, desired target group, planned advertising channel and campaign scope.
We assess which address sources and advertising opportunities are suitable for your project.
Frequently asked questions about list broking
A list broker researches, compares and sources address lists for marketing and sales activities. They help companies select suitable target groups and data sources for their campaigns.
Yes. Many address sources allow one-time use. The exact usage rights and conditions are determined by the respective data provider.
B2C addresses are used to contact consumers. B2B addresses relate to companies and, where available, their contacts. The available selection criteria differ accordingly.
Yes. We support the research and sourcing of B2C and B2B addresses for national and international campaigns. Availability and usage terms depend on the market and data provider.
The requirements depend on factors including the type of data, advertising channel and intended use. When personal data are involved, the applicable data protection regulations must be considered in particular. Additional requirements may apply to electronic advertising.
Yes. Address sourcing can be combined with data matching, media planning, mailing production and delivery, for example. The services required depend on the campaign.
