Acquiring new customers, engaging existing customers and using advertising budgets effectively require target audiences, advertising channels, data and production to work together.
We support you with services covering list broking, media planning, address and insert marketing, online marketing, data management, and lettershop and production.
You can use individual services or connect several stages of your campaign – nationally and internationally.
Our services at a glance
List broking: Suitable addresses for customer acquisition
To reach potential new customers effectively, you need address lists that match your target audience and your offer.
As an independent list broker, we research and source suitable B2C and B2B addresses from national and international sources. We support you with target audience definition, list selection and selection criteria.
Address and insert marketing: Generate additional revenue
Well-maintained customer address databases and available parcel insert capacity can create additional marketing opportunities.
We help you find suitable advertising partners and generate revenue from your address databases and insert capacity while taking legal requirements into account.
Media planning & buying: Select the right advertising media
Which media reach your target audience? Which placements suit your budget and campaign goals?
We support the selection, planning and booking of suitable media – from print advertisements and inserts to regional advertising, door drops and out-of-home advertising.
We consider target audiences, reach, costs and the ways in which each medium can be used.
Online marketing: Reach target audiences digitally
Digital advertising channels offer different ways to reach target audiences – from traditional display advertising and social media to video and TV-based advertising formats.
We support the selection, planning and delivery of suitable online marketing activities.
Depending on the campaign goal, digital advertising formats can also be combined with direct mail and other traditional marketing activities.
Data processing and data management: Improve address quality
Up-to-date, correctly prepared data is an important foundation for personalised customer communication.
We check, update and process B2C and B2B address databases. Our services include data updating, data matching, credit checks, postage optimisation and print data preparation.
This prepares your databases for a range of communication and mailing activities.
Lettershop & production: Professional mailing production
From personalisation, printing and finishing to dispatch, we support the implementation of direct mail campaigns.
Whether you need enveloped mailings, self-mailers, personalised promotional materials or regular customer communications, we coordinate the production stages to meet your requirements and deadlines.
Which direct marketing services suit your goals?
Not every campaign needs the same services. What matters is what you want to achieve and which resources are already available.
Acquire new customers
Customer acquisition can involve suitable target audience addresses, advertisements, inserts, direct mailings and digital advertising formats.
The selection depends on your target audience, offer and budget.
Engage existing customers
Personalised mailings, occasion-based communications and targeted reactivation campaigns help you stay in touch with existing customers.
A well-maintained database supports the selection and targeting of suitable customer groups.
Prepare and deliver campaigns efficiently
Individual stages can be connected, from address checks and the selection of suitable advertising media to production and mailing fulfilment.
We support you wherever you need additional expertise or operational capacity.
Direct marketing from a single source – or as individual services
Do you already have a campaign strategy and need support with implementation? Or are you looking for a partner to coordinate several tasks?
Both are possible.
We provide individual services or support your campaign across several stages. To do this, we coordinate the specialist teams involved.
This keeps target audience selection, media planning, data processing and production aligned with the shared campaign goal.
Direct marketing for different industries
Customer communication requirements vary from one industry to another.
Whether in fundraising, wealth advisory, mail order or lottery and prize competition businesses, we combine our services with experience across different markets and target audiences.
Let’s talk about your campaign
Would you like to acquire new customers, target existing customers more effectively or optimise individual direct marketing processes?
We discuss your goals with you and assess which services are suitable for your project.
Frequently asked questions about our direct marketing services
Yes. You can commission address research, media planning, data processing or mailing production as a standalone service. Combining several services is also possible.
Depending on the target audience and offer, suitable options include B2C or B2B addresses, addressed mailings, advertisements, inserts and digital advertising. Selecting appropriate target audiences and communication channels is essential.
Yes. We support the checking, updating, matching and preparation of existing customer and address databases for a range of communication activities.
Yes. Direct mailings, print advertisements and inserts can be combined with digital advertising formats. Their selection and coordination depend on the campaign goal and target audience.
