Personalisation

Target your customers directly

Personalisation of your mailshots is a key factor in the success of your advertising. Score points by addressing your recipients correctly and appealing to them directly and creatively. Personalisation enables you to attract more attention from your customers.

Whether you are labelling envelopes, catalogues or newsletters, we will help you select the right printing process. Modern printing processes mean that we can guarantee value for money with high volumes. Processes such as digital printing, classic laser printing (continuous, single sheet) or ink-jet labelling mean that we can offer whatever form of personalisation you want.

Laser printing

Continuous laser printing is particularly suited to the personalisation of high-circulation advertising campaigns. However, that does not mean you have to make concessions on print quality. We can process continuous printing from the roll, simplex or duplex, monochrome or bi-coloured, just as you wish. And size is no object. In our single-sheet laser printing systems we can process any format of perforated or unperforated paper in weights between 56 – 250 g/m².

Ink-jet printing

With a daily capacity of 800,000 addresses, we will label your promotional materials using a high-quality and high-speed ink-jet process. Whether you choose classic black printing or want to add another colour, perhaps to incorporate a coloured logo, is entirely up to you. And UV drying means that even matt-coated papers can be labelled perfectly.

Request a free quote or contact us for personalised advice! Our customer advisers from the lettershop/production team are looking forward to your call!

4c digital printing

Thanks to digital printing, when it comes to individualising your mailshots, the possibilities are unlimited. You can design each item individually, tailored precisely to the addressee. This unique colour printing technology produces brilliant colours with a deep, rich and – most importantly of all – consistent quality.

Produce individual components using digital printing and combine these with classic mailshots via intelligent onward processing at Trebbau. Attracting the attention you crave from your recipients will be child’s play!
The benefits

  • High-quality printing
  • No offset pre-printing
  • Limitless design options for every recipient – every mailshot can be a unique item
  • Targeted approaches to your customers with relevant content
  • Bespoke offers generate a higher response rate and reduce scatter losses
  • Digital printing is immediate, changes to content can be made at the last minute.
  • No production surplus; only printed as needed
  • Digital printing is environmentally friendly and economical

Personalisation with Trebbau

A particular feature of digital printing is the genuine “individualisation” of your mailshots. Different text and images are allocated to each recipient. This makes individual mailshots unique and sends out a very personalised message regarding your offers. Individualisation not only reduces scatter losses; the tailored offers will also result in a higher response rate!

If you would like to find out more about the options for individualised printed mailshots, then talk to Petra Baumgartner or Meike Goecke today.