Indispensable in the direct marketing mix
Package, catalog, and media inserts are now essential components of an effective direct marketing mix. Shopping online is a trend that continues to grow. This development also brings a shift in marketing: target groups can be selected more precisely, and the number of senders to whom we can include your inserts in the package is increasing.
Benefits:
- Highly current recipients
- No addressing or postage costs
- No “undeliverables”
- Easy response measurement
- High attention from the recipient
Numerous possibilities through insert marketing
Package, catalog, and media inserts are the classics, but there are additional, highly successful variants. Ambient inserts reach your target groups particularly efficiently in their leisure and shopping environments. Unaddressed household distributions are becoming more accurate through geo- and target group optimization. Ambient and special inserts, such as on bakery bags or coat hangers, in promotional packages for new drivers, young parents, newlyweds, or strikingly displayed on mailboxes, guarantee maximum attention values.
Package and catalog inserts
With package inserts, you reach active postal buyers and recipients who are open to mail order. The response can be easily measured, there are no additional costs, and no extra postage. Of course, your target groups must match those of the package or catalog sender for your campaign to be successful. We are happy to create a tailored offer for your target audience, whether for B2C or B2B customer acquisition, domestically or internationally. Contact us.
Media inserts
Especially in print media, your inserts hit the target group precisely because you can select very specifically: by kiosk or subscription circulation, by regions, sociodemographic target characteristics, and of course by topics (animals, finance, leisure, sports, health, men, women…). The number and variety of topics in magazines seems almost endless. We would be happy to tell you which media are suitable for your inserts. Contact our Media Team.
Special inserts
Hello! flyers, coasters, Edgar Cards, coat hangers, bakery bags, door hangers, car cards, invoice or correspondence inserts, coupon inserts – the possibilities are diverse! Depending on the focus of your campaign, we will distribute the special inserts nationwide to all or selected households (household distribution).
Household distribution
Targeted, non-personalized direct distribution is particularly suitable for address generation, new customer acquisition, and as an invitation to the point of sale. It is not subject to the restrictions of the Federal Data Protection Act (BDSG), and there are (almost) no limits to creativity in designing the insert! We will implement a targeted leaflet distribution for you – speak with the media team!
Ambient inserts
Want to reach drivers with your advertisement? Then draw attention to yourself and your products at the gas pump. Looking for sporty, fitness-oriented consumers? How about brochures and product samples in the locker rooms of fitness studios? As you can see, you can target your audience with great precision. With ambient media campaigns, you can reach potential customers from all age and income categories. We’ll tell you how – speak directly with the media team.
Insert all-inclusive package
As a full-service provider, we offer comprehensive support in planning and executing your cross-media campaigns. In addition, we will implement every conceivable and printable print advertisement in the most cost-effective and successful way. We produce and package your inserts and promotional materials. Throughout the entire concept, we place special emphasis on the optimal use of format and weight limits. Take advantage of our “Insert All-Inclusive Package”!
We know the market, and our experts know how to make insert advertising successful in the relevant channels
Trebbau direct media GmbH is one of the largest providers in the field of insert advertising, and we believe you should benefit from our experience and capabilities. We currently rent out over a hundred address lists from well-known mail-order companies – many of them exclusively – which also provide you with opportunities for insert placements. You can find the exclusive lists in our List Portfolio.
If you have any questions, please contact our Listbroking or Media team via the contact form.
