Would you like to acquire new consumers and find addresses that match your offer and target group?
We support the research, selection and sourcing of suitable B2C addresses for postal direct marketing campaigns – in Germany and other European countries.
Whether mail-order buyer addresses, database addresses or specialist target groups: as an independent list broker, we compare available address sources and assess which selection options are suitable for your customer acquisition campaign.
What types of B2C addresses are available?
B2C addresses are address data relating to consumers that companies can use to approach potential customers in a targeted way.
Different address types may be suitable depending on the product, target group and campaign objective. They differ in factors such as their origin, available selection criteria and usage terms.
Mail-order buyer addresses: Reaching mail-order customers
Mail-order buyer addresses come, for example, from the customer databases of mail-order businesses and publishers.
The recipients have already ordered goods or services through distance-selling channels and are familiar with this way of shopping.
These address lists can therefore be of interest to companies selling products directly to consumers.
Depending on the source, product interests, purchasing behaviour or other target group characteristics can be taken into account.
Database addresses: Selecting target groups by their characteristics
Database addresses are based on extensive address and target group information.
Depending on the data source, they allow consumers or households to be selected according to a range of characteristics.
These may include sociodemographic information, purchasing power categories, household structures, life stages or consumer interests.
We assess which criteria are available and the data on which they are based for each campaign.
Specialist database addresses: Reaching specific target groups
Not every target group can be defined precisely enough using general address lists.
Specialist databases may be suitable for reaching particular professional or interest groups.
Depending on the available source, these may include doctors, teachers, selected professional groups or specific communities of interest.
We research which specialist address options are available for your project.
Selecting B2C addresses for your target group
What matters is not the largest possible number of addresses, but the right selection for your offer.
Target group selection uses available characteristics to narrow down potentially relevant recipient groups.
Which selection criteria are available?
Depending on the address source, the following criteria may be considered:
- Geography: federal state, region, postcode or catchment area
- Sociodemographics: for example, age groups or household characteristics
- Purchasing power: available purchasing power categories or corresponding target group indicators
- Consumer behaviour: product interests and available purchasing behaviour information
- Mail-order behaviour: affinity for mail order and distance shopping
- Life stages and lifestyle: available characteristics relating to household circumstances and interests
- Building and residential environment information: where available in the respective data source
- Media usage: available characteristics relating to the use of particular media
Not every selection criterion is available for every data source. Its relevance and permitted use may also vary.
We help you select the criteria relevant to your target group and campaign.
Target group analysis based on existing customer data
Do you already have a customer database and want to find out which characteristics distinguish your buyers?
A target group analysis can help you better understand existing customer profiles and identify suitable characteristics for customer acquisition.
Depending on the data available, existing customer information can be analysed and compared with or supplemented by suitable additional target group information.
The results provide a basis for researching and selecting suitable B2C address lists.
Buying or renting consumer addresses: What are the options?
B2C addresses are provided with different usage rights depending on the provider and data source.
When renting addresses, their use is usually limited to a contractually defined purpose, period or number of advertising activities.
Buying addresses may involve broader usage rights. However, this does not automatically permit unrestricted use of the data.
The specific contractual terms and data protection requirements for the intended use are decisive.
We explain the available models and help you select a suitable address source.
How are suitable consumer addresses selected?
Your campaign objective is the starting point. We then assess which address options are suitable.
1. Clarify the target group and campaign requirements
We discuss which consumers you want to reach, which product or service will be advertised and the market for which you need addresses.
The planned advertising channel and required number of addresses are also relevant to the selection.
2. Research and compare address sources
Based on your requirements, we assess suitable mail-order buyer, database and specialist address lists.
We consider available selection options, usage terms, address volumes and costs.
3. Coordinate address selection and campaign preparation
Following selection, the required address data are supplied under the agreed terms or prepared for the planned campaign.
Additional services such as data matching, print preparation and mailing production can be included where required.
Address quality and data protection in B2C campaigns
For postal customer acquisition, address data must not only match the target group but also be permitted for the intended use.
When selecting address lists, we therefore consider their origin, currency and respective usage terms.
Depending on the initial situation, additional data checks and preparation may be useful before a mailing.
These include postal validation, duplicate matching and taking relevant advertising exclusions into account.
Combining B2C addresses with other direct marketing services
Address selection is often just one stage of a customer acquisition campaign.
Depending on your needs, we also support media planning, data processing, personalisation and the production of postal advertising materials.
You can commission individual services or combine several stages of your campaign.
Why choose B2C addresses with Trebbau?
As an independent list broker, we are not restricted to our own database when researching addresses.
We compare different national and international address sources, taking account of your target group, intended use and commercial requirements.
You receive support from the initial definition of your target group through to the selection of suitable consumer addresses.
We also offer exclusive rental of selected consumer address lists. You can find an overview of these offers in our List Portfolio.
Enquire about B2C addresses for customer acquisition
Are you planning a postal customer acquisition campaign and need suitable consumer addresses?
Let us know which target group you want to reach, which market you are planning for and the requirements your campaign needs to meet.
Our list broking team assesses the available address options and prepares an individual, non-binding quotation for you.
Frequently asked questions about B2C addresses
B2C addresses are address data relating to consumers that can be used for marketing activities subject to the applicable legal requirements. Different target group characteristics and selection criteria are available depending on the source.
Mail-order buyer addresses come from the databases of companies whose customers have already ordered products or services through mail order or other distance-selling channels. They can be of particular interest for postal customer acquisition campaigns in the mail-order sector.
This depends on your offer, desired target group and campaign objective. Mail-order buyer addresses are suitable for some products, while others may benefit from database-based selections or specialist address lists.
Yes. Many address sources allow geographic selection, for example by postcode, region or catchment area. The available options depend on the respective dataset.
Yes. We also research and source consumer addresses for selected European markets. Availability, selection options and usage terms vary by country and provider.
