Optimize your data management with professional customer address cleaning
Effective data management is the key to success in dialog marketing. A central aspect of this is the regular cleaning and updating of your customer addresses. Only with current and accurate data can you precisely reach your target group and minimize waste, which in turn reduces your marketing costs.
Whether you operate locally or internationally, in the B2B or B2C sector, our customer address cleaning services effectively optimize your data strategy. Trust our experts to analyze, clean, and maintain your data. Through professional data processing, you ensure the success of your direct marketing campaigns while saving costs.
Our team offers customized solutions for your data management. We handle all aspects, from data security to campaign optimization. Talk to us to improve your data management and fully leverage your marketing potential.
Data management includes various areas, including customer address cleaning, which is crucial for data quality and efficiency. Let us work together to optimize your data strategy and increase your success in dialog marketing.
Data preparation
Various third-party address lists, in-house records, suppression files – addresses are often structured very differently and cannot be directly used for your marketing actions. This is mainly due to the use of different database software systems for each address source and the generation of addresses from various sources. We are happy to conduct the necessary checks, as well as the optimal cleaning and qualification of your data, and bring the data into a harmonized, optimal structure.
Data update
We examine your provided data for the accuracy of addresses and salutations, identify data entry errors, and verify whether your addresses are correct from a postal point of view.
Matching
With various matching methods, we examine your addresses carefully. We identify duplicates and change-of-address records, perform a deceased person match, and verify the deliverability of your addresses.
Credit check
In your own customer data set and when renting external address lists, we minimize the risk of payment defaults through a credit check. You decide whether to exclude individuals or companies with low creditworthiness entirely or offer your products, for example, only with advance payment.
Postage optimization
With postage optimization, you can save real money on shipping costs. We will work with you to find the optimal shipping method and reduce your postage expenses.
Print preparation
Only correctly prepared print data can be processed further. We will format your addresses so that they can be printed by various printing systems. Digital printing, image personalization, single sheets, or continuous forms, for example, require different preparations.
Our specials
We show you how to determine age through first name analysis and how to reduce scatter losses and costs for your next marketing campaign.
Due to the merging of economic cycles, many companies now face significantly higher demands on their data. We perform error-tolerant matching of data across different languages and character sets. Company headquarters in Germany (Latin alphabet), branch in Japan (symbolic script) are no obstacle for us.
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