Your customer data is the key of success. These data provide insights into your customers’ behaviors and purchasing patterns. However, the quantity of customer data collected alone does not lead to success. The completeness, timeliness, and precision of the existing addresses are much more important.
Are you aware that in Germany, eight million people move annually, over 45,000 streets are renamed, and nearly 2,000 place names change? The same applies to the B2B sector: Company names, responsibilities, and job titles change almost continuously.
Maintained customer addresses are a basic requirement for successful customer communication! You save on postage and advertising expenses. Make sure your data pool is always up-to-date.
Profitable outsourcing of your address data
Maintain your data inventory! Do not leave your address data to chance but to our data professionals. They know exactly how your data needs to be managed, maintained, stored, and secured so that your advertising efforts are successful and you save costs.
We offer you:
- Cleanly structured and up-to-date address data
- Trustworthy management of your addresses
- Additional services such as control addresses, providing mailings as PDF files for call center support
- Various selection options for personalized mailings
- Secure data transfer
Save on costs
Excluding undeliverable addresses and duplicates will help you to make considerable savings in costs.
No loss of customers
Professional data management means you will not lose customers because they have moved or as a result of incorrect addressing.
Credit check
We check their creditworthiness to ensure that only customers who are capable of paying receive your promotional messages.
Optimisation of postage costs
We prepare your promotional mailshots to optimise postage costs so that you receive the biggest possible reductions.
Targeted approaches to customers
By adding additional data sets such as telephone information or industry codes to your company directories, you obtain a more precise profile and can make even more targeted approaches to your customers.
Addressing your customers correctly
Errors in capturing addresses can quickly result in ladies being turned into gentlemen and gentlemen into ladies. We ensure that you create a favourable, professional impression by addressing your customers correctly.
Highest security standards for your customer data
When you entrust us with your valuable customer data, you can be sure that your data is protected by the highest security standards. We work according to the Quality and Performance Standards (QuLS) of the German Direct Marketing Association e.V. and are certified annually. You can find the current certificates in the Download Area.
Select carefully
Our offers are convincing as a “modular” system – use only the services that you really need! Contact our customer service team from data management. They will be happy to assist you and provide you with a customized offer.
