Analyse your existing customer base
In order to be able to actively revive customers, you must start by analysing the potential offered by your existing customers. A potential analysis of your customer databases enables you to divide up your client base by various criteria. This highlights the frequency of purchases and the length of time that has elapsed since they last placed an order, enabling you to identify a buying pattern for each customer. We can then compare this to the potential sales volume. The potential matrix that this generates supports you in correctly identifying your priorities. As a result, you can adapt your campaigns for winning back customers to suit their various buying patterns and potential sales volumes. For example, customers who are good at snapping up a bargain could be offered special loyalty bonuses, whilst those that only place occasional low-value orders can be motivated to make more purchases by means of special offers. Additionally more, many of the measures employed to improve customer loyalty can also be used to win back customers.
