Revive customer loyalty
A loyal customer base and high customer satisfaction are guarantees for long-term and stable revenues. However, customer recovery measures are not always worthwhile. For customers with low purchase volumes, the effort often outweighs the revenue or profit generated. Evaluate which inactive customers these measures might be worth targeting and tailor your activities accordingly.
Analyze your existing customers
The starting point for successful customer reactivation is a thorough potential analysis of your existing customers. A potential analysis of your customer databases enables you to segment your customers according to various criteria. This primarily includes examining purchase frequency and the time since the last order, revealing a purchasing pattern for each customer. Additionally, revenue potential may also be considered. This resulting potential matrix helps you set the right priorities. This allows you to adapt your customer recovery campaign to their different buying patterns and their sales potential. Good occasional buyers can receive special loyalty rewards, while infrequent buyers with low spending can be motivated to make further purchases through special offers. Many customer retention measures can also be applied to customer recovery.
How do you reach your customers with reactivation measures?
Make your former and inactive customers aware of your products or services! For example, send direct mailings and remind your “old customers” of the advantages your company offers. Let your customers benefit from added value and create incentives to purchase.
The all-inclusive package from Trebbau for customer recovery
Our all-inclusive package includes qualified data management, the production of your advertising materials, personalization, and shipping through our in-house lettershop!
Contact our customer support team from the Lettershop & Production department now. They will gladly guide you on what to do to reactivate your “old customers.”
Data preparation
Keep your customer database well-maintained and up to date. Updating addresses, excluding duplicates, deceased individuals, and defaulters reduces scatter losses and saves postage! We prepare your data for mailing and help ensure your mailings reach their destination.
Lettershop & Production
From concept to shipping, we are here for you. With our lettershop and production service, we can handle your mailings from production to personalization and timely delivery, all under one roof!
