Nationwide or selective?
Of course, we are happy to distribute your advertising materials nationwide “to all households,” but is the “watering can principle” really the most efficient form of direct distribution? Probably not, because thanks to micro- and geomarketing, even unaddressed promotional materials can be precisely delivered with significantly less scatter loss to the right mailboxes.
We know quite well where the consumers who match your target groups live in suburbs, neighborhoods, streets, etc.
The smaller the areas your target groups can be defined, the higher the targeting accuracy. In short: The more efficient your advertising materials are.
Household Advertising with Trebbau
Unaddressed household advertising, or also called flyer distribution, is much more than a wide distribution of flyers. With carefully selected flyer delivery, you can reach your customers in the most effective way. Your offer reaches precisely the right households in your target group, setting it apart significantly from traditional, broadly spread distribution. Target group potentials are geographically, socio-demographically, and/or lifestyle-related analyzed and localized to ensure precise delivery of the advertising.
The distribution of the household mailings is carried out on all common planning levels, including: PLZ5, PLZ8, GEOmarkets, districts, microgeographical clusters.
Benefits of Household Advertising:
The targeted, unpersonalized direct distribution is especially suitable for:
- Address generation
- Customer acquisition
- Invitations to the point of sale
It is not subject to the GDPR restrictions.
In addition to conventional advertising measures such as flyer/flyer distribution, we also bring special advertising formats like door hangers, HELLO! flyers, or product samples directly to your target group. Talk to our media team. We will be happy to create a special offer for you.
