Homepage » Services » Media planning & buying » Regional marketing

Diverse media channels deliver your message locally and regionally

Would you like to advertise across Germany on a national, regional, or local level and are searching for an agency that understands the unique characteristics of each media type?

Then you’ve come to the right place! We offer you a customizedcapproach to your needs and target groups, providing the full spectrum of print, billboard, radio, and cinema advertising, as well as target-group-specific and regional distribution of your brochures/flyers/special advertising formats via door-to-door mail, direct distribution, or within the immediate living environment of your potential customers.

Regional marketing with Trebbau

Regional advertising, of course, depends heavily on the product. There are many opportunities and possibilities, but what do you really need? Where should you place your advertising message to reach your potential customers? Newspaper or billboard? Flyer distribution or websites? At Trebbau, we specialize in regional marketing and will tell you which media will best reach your target audience and which cross-media connections are particularly suitable for you.

The possibilities are practically unlimited:

Print advertising

The range of print media is diverse. For every topic, there are various magazines, making it much easier for you to target specific interests. Furthermore, magazines remain a widely used medium despite the internet, and their acceptance is still high. For regional advertising, a variety of local newspapers and magazines are available. We are happy to advise you on the possibilities of print advertising!

Household advertising

Household advertising (also known as direct distribution) is essential for regional promotions. Brochures and flyers are used as guides for local shopping. In addition to conventional advertising measures such as flyer/brochure distribution, Trebbau also offers the opportunity to deliver door hangers or HELLO! flyers in an attention-grabbing way to your target groups. Target group areas are identified using geomarketing.

Targeted direct mail 

With targeted direct mail , you distribute partially addressed advertising mail regionally or nationwide to potential new customers. The targeted audience approach and partial addressing ensure high attention and a perceived personal connection among recipients. The Trebbau “All-Inclusive Package” includes: consultation, target group selection, potential analysis, labeling, packaging of advertising materials, and postal delivery.

Outdoor advertising

With regional or local billboard advertising, you can target your audience exactly where they are. Billboard advertising, with its strong presence, allows messages to be embedded in the minds of consumers and is highly effective for brand building and raising awareness of products, services, or events among potential customers. Target audience areas, as with household advertising, are determined through geomarketing.

Ambient advertising

When strategically placed, ambient media open up new pathways to potential customers. They are particularly suitable for regional campaigns focused on new product launches and image building. Ambient media surprise rather than disturb. The possibilities for ambient measures are virtually limitless: beverage manufacturers advertise in trendy bars on coasters, sunscreen and ice cream providers are present in swimming pools, and samplings create immediate product experiences in fitness studios, on golf courses, or in bakeries.

Online

The internet is an integral part of today’s world. So, why not go digital as well? The web offers nearly limitless opportunities. Online advertising, for example, can also be booked regionally and is becoming increasingly relevant for local advertisers—even beyond Google Ads. Local businesses can place their ads on review platforms, digital business directories, apps, Facebook, city portals, or the digital platforms of newspapers and advertising circulars. Explore our online marketing offerings.

Radio advertising

For your radio advertising, you can choose from a variety of public and private radio stations. Plan your advertising cost-effectively, efficiently, and within budget by selecting the right broadcasters. For example, you can choose between local, regional, and nationwide stations. The cost of your advertisement ultimately depends on the airtime and the number of listeners. We are happy to assist you in finding the right radio station and exploring the possibilities of radio advertising.

Cinema advertising

With cinema advertising, you can capture your target group‘s full attention. It is similar to TV advertising but significantly more cost-effective, and viewers cannot skip it. By choosing the movie and screening time, you can target your audience locally, regionally, or nationwide. A large cinema screen paired with an excellent sound system makes cinema advertising an ideal medium to convey strong emotions. This allows you to quickly attract new customers and enhance your brand image.
We would be happy to advise you on the possibilities of cinema advertising and work with you to plan your big screen debut.

keyboard_arrow_up