Would you like to acquire new business customers and find company addresses that match your products, services and sales objectives?
We support the research, selection and sourcing of suitable B2B addresses – in Germany and internationally.
Whether medium-sized businesses, large enterprises or specialist industry target groups: as an independent list broker, we compare available address sources and assess which companies and contacts are suitable for your campaign.
What types of B2B addresses are available?
Business addresses differ in their origin, available company information and selection options.
Different data sources may be suitable depending on the target group and intended use.
B2B mail-order buyer addresses: Reaching companies that buy through distance channels
B2B mail-order buyer addresses come, for example, from the customer databases of mail-order businesses and publishers.
They cover companies that have already ordered products or services through distance-selling channels.
These address lists can be of interest to suppliers of office supplies, business equipment or other commercial products.
The industries and company characteristics that can be selected depend on the respective address source.
B2B database addresses: Selecting companies by their characteristics
B2B databases contain information about companies across different industries and sizes.
They allow businesses to be selected by various characteristics, such as industry, location, employee count, turnover category or legal form.
This helps narrow down target groups for postal customer acquisition and other permitted marketing and sales activities.
Specialist database addresses: Identifying specific business target groups
General company characteristics are not sufficient for certain products and services.
Depending on the provider, specialist databases offer additional selection options, such as fleet size, software used, technical equipment or industry-specific characteristics.
This also makes it possible to research narrowly defined B2B target groups.
Selecting business addresses for your target group
Finding the right business addresses starts with identifying which companies are genuinely relevant to your offer.
We consider the available company characteristics and assess which combination makes sense for your campaign.
Which selection criteria are available?
Depending on the data source, business addresses can be selected using criteria such as:
- Industry: economic sector or industry classification
- Region: federal state, postcode, location or catchment area
- Company size: employee count or employee size bands
- Turnover: available turnover figures and categories
- Year established: age of the company
- Legal form: for example, GmbH, AG or sole proprietorship
- Location structure: head office, branches or other business premises
- Vehicle fleet: available information on vehicle numbers
- Software and technology: systems used or technical characteristics
- Industry-specific criteria: for example, hotel category or particular characteristics of online shops
Not every characteristic is available in every database. Currency, coverage and relevance can also vary between sources.
We check which selections are actually available for your desired target group.
Defining B2B target groups by industry and company size
Combining several company characteristics makes sense for many campaigns.
For example, companies in a particular industry can be selected within a defined sales territory and a desired employee size band.
The most useful criteria depend on your offer, the companies’ potential needs and your sales strategy.
Reaching decision-makers and contacts within companies
In B2B marketing, selecting the right company is often not enough. The relevant department or role can also be decisive for your approach.
Depending on the address source, additional information about contacts and their roles is available.
Which contacts can be selected?
Depending on the dataset, the following roles may be considered:
- Managing directors and company management
- Owners and board members
- Purchasing and procurement
- Marketing and sales
- IT and digitalisation
- Human resources and recruitment
- Other specialists and managers
Some data sources also provide contacts from the first and second management tiers.
Whether named contacts, job titles or company addresses only can be provided depends on the respective source.
Company addresses or personalised communication with decision-makers?
Not every campaign requires the same level of detail.
For a general approach to companies, a business address with suitable industry or size classifications may be sufficient.
For complex products or specialised services, it may make sense to direct communication to a particular role or a named contact.
We help you choose the appropriate address model.
Buying, renting or leasing business addresses annually
Different usage models are available for B2B addresses depending on the data provider.
Single-use address rental: The data may be used within the agreed scope for a specific advertising activity.
Annual leasing: Use is permitted for a contractually defined period and the agreed purposes.
Ongoing use: Broader usage rights can be agreed for selected datasets.
The availability of these models depends on the provider. The contractual terms and applicable data protection and advertising regulations must be observed.
National and international business addresses
Would you like to reach business customers in Germany or enter new markets abroad?
We research B2B address lists for national and international campaigns.
We consider the available data sources, desired company characteristics and respective usage terms.
For international campaigns in particular, data availability, industry classifications and legal requirements can vary from country to country.
How we find suitable B2B addresses for your campaign
1. Define target companies and the campaign objective
We discuss which companies you want to reach, which offer you are promoting and which markets are relevant to your campaign.
We also clarify whether company addresses or additional contacts are needed.
2. Assess data sources and selection options
We research suitable B2B address lists and compare the available selection criteria.
Alongside target group suitability, we consider potential address volumes, usage models and costs.
3. Coordinate address selection and implementation
Following selection, we clarify how the data will be supplied and used for your planned campaign.
Where required, we also support data matching, print preparation, personalisation and mailing production.
Data quality and legal requirements in B2B marketing
Up-to-date business addresses are an important foundation for targeted communication with business customers.
However, company data can change: businesses relocate, sites close and contacts move into different roles.
It can therefore make sense to check address lists before a campaign and prepare them for further processing.
The applicable data protection regulations must also be considered when personal contact data are involved.
Different advertising channels are subject to different legal requirements in B2B marketing too. In particular, the use of postal addresses, email addresses and telephone numbers cannot be treated as equivalent.
Why choose B2B addresses with Trebbau?
As an independent list broker, we are not restricted to our own database when researching addresses.
We compare different national and international address sources and help you select suitable companies and contacts for your campaign.
We consider both broad business target groups and specialist industries and company characteristics.
We also handle the exclusive rental of selected business address lists. You can find these offers in our List Portfolio.
Combining B2B addresses with other services
Researching suitable business addresses is often the first step in a postal customer acquisition campaign.
Where required, we also support you with data management, media planning, printing and mailing production.
You can use individual services or combine several stages of your B2B campaign.
Enquire about B2B addresses for customer acquisition
Are you looking for business addresses in a particular industry, company size category or region? Or would you like to reach contacts in purchasing, company management or other departments?
Talk to our list broking team about your target group and campaign requirements.
We assess the available address options and prepare an individual, non-binding quotation for you.
Frequently asked questions about B2B addresses
B2B addresses are address and contact data relating to companies. Depending on the data source, they may include the company name, address, industry, company size and, where available, information about contacts.
Yes. Depending on the provider, business addresses can be rented for single use, supplied under an annual lease or purchased with broader usage rights. The specific contractual terms are decisive.
This depends on your product, industry and target group. B2B databases or specialist address lists are often suitable. What matters is selecting the right company characteristics and, where relevant, contact characteristics.
Yes. Some B2B address sources include information about managing directors, owners and other role holders. The contacts available depend on the respective dataset.
Possible criteria include industry, region, employee count, turnover category, legal form and year established. Specialist databases may contain additional characteristics such as fleet size or software used.
Yes. We research business addresses for Germany and international markets. The available data and usage terms vary by country and provider.
