Digital channels offer a wide range of opportunities to capture the attention of target audiences and tailor your messaging. Trebbau supports businesses in selecting and implementing suitable online marketing activities – from social media and display advertising to digital video and TV formats.
We focus on your target audience, your communication objectives and how different channels and advertising formats can work together effectively.
What does online marketing with Trebbau include?
Online marketing is not a single channel. Depending on your objectives, different platforms, advertising formats and ad delivery models can be used.
Trebbau helps you select suitable activities and, where appropriate, combines digital advertising with other media planning and direct marketing tools.
This allows digital campaigns to be planned either independently or as part of a cross-media strategy.
Our online marketing services
Video Ads
Video makes it possible to present brands, products and services in an engaging way that appeals to emotions and captures attention. Video ads can be used on websites, platforms and in apps, and targeted at defined audiences.
Social Media Marketing
Social media platforms offer opportunities to build reach, encourage interaction, generate leads and connect with customers. Trebbau supports you with strategy, channel selection, campaign implementation and performance measurement.
Programmatic Advertising
Programmatic advertising enables automated, data-driven delivery of digital advertising placements. Target audiences, placements and campaign parameters can be taken into account and optimised dynamically.
Display Advertising
Display advertising includes established digital advertising formats such as banners and fixed placements on websites. It is particularly suited to building visibility and reach, and placing advertising messages in relevant digital environments.
Special Online Advertising Formats
Special digital formats provide additional opportunities to present content in engaging and interactive ways. Examples include native ads, flipbooks and carousel ads.
Online Recruiting
Digital recruiting campaigns help you reach potential applicants through suitable platforms and channels. Together with its recruiting partner, Trebbau supports the digital delivery of job advertisements.
Addressable TV
Addressable TV combines linear television with digital audience targeting. Advertising is delivered on internet-enabled TV sets within the linear television environment and can, among other options, be targeted by region.
Connected TV
Connected TV reaches viewers while they stream content on smart TVs, streaming devices or comparable internet-enabled devices. Advertising is delivered within streaming services or on-demand TV libraries.
Which online channel suits which objective?
Not every digital advertising format serves the same purpose.
Display advertising can, for example, be used to build digital visibility through fixed placements. Programmatic advertising, on the other hand, enables automated, data-driven ad delivery.
Video ads put moving images centre stage, while addressable TV and connected TV bring digital advertising opportunities to the television screen. Social media also provides opportunities for direct contact and interaction with target audiences.
The most suitable combination depends on your campaign objectives, target audience, budget and desired reach.
Planning online and traditional media together
Digital advertising does not have to be planned in isolation. Combining online and offline channels can be particularly useful for audiences that use different media in parallel.
Where appropriate, Trebbau therefore combines online marketing with media planning, print, direct marketing and other communication activities.
This creates multiple touchpoints along the customer journey, rather than treating each channel independently.
Why choose Trebbau for online marketing?
Trebbau views online marketing as part of an overarching communication and media strategy.
Our experience in audience targeting, media planning and direct marketing enables us to do more than deliver advertising through digital channels: we place each activity within the wider context of your campaign.
Depending on your objectives, we help select, plan and implement suitable online activities and, where appropriate, combine digital formats with other media channels.
Plan your digital campaign with Trebbau
Would you like to reach digital audiences but are not yet sure which channel or format is best suited to your campaign?
We assess your target audience, communication objectives and campaign requirements to develop a suitable selection of digital activities.
Speak to or use our contact form.
Frequently asked questions about online marketing
Our services include video ads, social media, programmatic advertising, display advertising, special online advertising formats, online recruiting, addressable TV and connected TV.
Display advertising refers to digital advertising formats such as banners and their placement on websites. Programmatic advertising refers to the automated, data-driven buying and delivery of digital advertising placements. Depending on your campaign objectives, the two approaches can complement each other.
Addressable TV delivers digital advertising within the linear television environment on suitable internet-enabled TV sets. Connected TV, by contrast, reaches users within streaming services, on-demand TV libraries or comparable internet-based TV services.
Yes. Digital channels can be combined with traditional media such as print, direct mail and other advertising media. The most suitable combination depends on your target audience, campaign objectives and media strategy.
