Addressable TV – Customised advertising on national and regional TV channels

What is Addressable TV (ATV)?

Addressable TV (ATV) is advertising on an internet-enabled TV set within the linear programme. ATV enables targeted TV advertising for individual viewers without interrupting the current programme. There are no ad breaks. The advertising banners appear after the switching moment, when switching between TV channels.

To use Addressable TV, all you need is an internet-enabled smart TV. However, signals cannot be transmitted via intermediate devices such as FireTV sticks or Sky receivers.

Reach local target groups with customised TV campaigns!

Regional TV advertising: Targeted approach with addressable TV

With ATV, it is finally possible to regionalise TV advertising. This means that every viewer sees the same TV programme, but receives individualised TV advertising that matches their interests, region and person.

This means, for example, that a TV viewer in Munich can see adverts for local beer gardens and Oktoberfest events, while a viewer in Berlin will see adverts for local museums and cultural events.

 

Maximise your reach with Addressable TV – your benefits at a glance:

  • Precise target group approach: Reach your desired customers with individualised advertising based on interests, region and more!
  • Regional advertising without wastage: Place TV adverts that are perfectly tailored to your local clientele.
  • High range: Benefit from the enormous reach of television and reach millions of viewers.
  • Cost-effective and flexible: Start from a small budget and customise your campaigns flexibly to your needs.
  • Effective supplement to print media: Utilise the advantages of Addressable TV in combination with proven print channels.

Trebbau direct media: Your partner for successful marketing in the digital age!

Are you ready to take your marketing strategy to the next level? Then Addressable TV (ATV) is the answer you’ve been looking for. Let’s explore the possibilities together and design a customised marketing approach that makes use of both the digital world and proven print channels. We look forward to an intensive dialogue with you! Have a look at our factsheet on the similarities and differences between Addressable TV and Connected TV not to be missednot to be missed!