Revolutionise your TV advertising with Connected TV!

What is Connected TV (CTV)?

Connected TV (CTV) is the fusion of television and the internet. It enables viewers to access online content via smart TVs, streaming devices or games consoles.

In contrast to ATV, where advertising runs within the linear programme, CTV is advertising within streaming services or media libraries. The advert runs before or during the stream.

Unleash the full potential of Connected TV!

No more linear TV advertising

More than two thirds of German TV households have a TV set with an internet connection. Online TV usage is on the rise. Younger target groups in particular are watching less and less linear television, preferring to stream, watch media libraries and use video apps. Connected TV allows you to reach this target group precisely and effectively.

The following targeting options are possible:

  • Region
  • Age
  • Gender
  • Time
  • Context
  • Interests

CTV: More than just classic television

  • Customised advertising: With CTV, you only address viewers who are relevant to your products.
  • High level of attention: Undisturbed adverts on the big screen provide maximum attention.
  • Cost efficiency: CTV offers flexible and cost-effective entry options.
  • Measurable results: Detailed statistics allow you to optimise your campaigns on an ongoing basis.

Who is CTV suitable for?

  • Brands that want to maximise their reach: Reach potential customers across all screens – at home and on the move.
  • Local businesses looking to expand: Use targeted geo-targeting options to spread your message in your target region.
  • Businesses that have a high quality video and want to target under 50s: Discover new ways to engage your customers by taking them to the next level of TV.

Request a non-binding quote now and get started – with CTV and Trebbau direct media!

Our services:

  • Planning and realisation of your CTV advertising campaigns
  • Analysis and optimisation of your campaign
  • Conception

Don’t miss our Factsheet on the similarities and differences between Addressable TV and Connected TV!