Address Brokers (List Brokers) Are Always Looking for Good Leads for Your Customer Acquisition
The address broker (also known as a list broker) supports you in acquiring new customers by helping you select the right addresses. Address brokers do not own their own address lists but work with the address inventories of their suppliers and market these. They are well-versed in both national and international markets and maintain strong relationships with address providers.
The Target Group as the Basis for Address Acquisition
Every address broker is always looking for well-maintained address lists that can be used for specific target groups. Before the address broker identifies suitable addresses for you on the market, they analyze your target group. Successful customer acquisition depends on renting the right address.
Addresses can be selected based on target group affinity: by gender, age, purchasing behavior, industry, position within the company, etc. Using your selection criteria, the address broker compiles the right addresses for your direct marketing campaign, whether B2B or B2C, national or international. The better the external lists match your target group’s characteristics, the more likely it is that your marketing campaign will result in many new customers being added to your database. The external addresses used may include postal buyer addresses, customer data from household databases, or special databases. Of course, the address broker will only provide you with email addresses obtained through a verifiable double opt-in process.
Consulting Services of the Address Broker
In addition to finding suitable addresses, the address broker also provides expert advice on professional data preparation, renting postal third-party addresses, or renting email addresses. They ensure that before your mailing is sent out, it is verified that only genuine new customers are contacted and only once. Before a mailing is sent, address brokers ensure that the addresses are cross-checked with your customer base and with each other. For instance, a customer who orders from Online Shop X might already be a customer of Online Shop Y, as both shops might target similar buyer demographics. To prevent this customer from being contacted through both external lists, the addresses are cross-checked in advance.
You can block your existing customers not only for postal mailings but also for email marketing and partially addressed mailings. Depending on the dialog marketing channel, the address broker discusses possibilities for A/B splits, ensures postage optimizations, and more. Beyond renting third-party addresses, the address broker also supports you in the targeted distribution of your inserts/flyers. Through the selection of the right media channels, you can reach both postal buyers and subscribers with your inserts and generate new customers as well.
Your Contact Person for Address Brokers (List Brokers)
Trebbau employs 10 highly qualified address brokers who are well-versed in this demanding field.
If you are interested in renting third-party addresses or looking for suitable distribution options for your inserts, it’s best to contact Sylvia Rübsam (ruebsam@trebbau.com, Tel.: +49 221 37646 – 349). She will be happy to advise you and let you know whether, for example, postal purchase addresses or database addresses are the right fit for your project. Since we do not offer our own addresses for marketing, you can be assured of always receiving neutral and independent advice.