Meaningful analysis
The starting point of your success
In customer acquisition, the analysis phase is indispensable. The success of your advertising largely depends on which target group you choose and in which country you want to reach this group.
Through target group analysis, the individuals who have a high affinity for your offerings and are particularly inclined to purchase them are identified. No matter in which industry you operate: knowing your relevant target audience as accurately as possible and understanding what makes them tick is crucial.
We support you in generating potential new customers and, if necessary, provide you with detailed target group and country analysis.
Target group analysis with the experts at Trebbau
Our target group consultants create a detailed profile of your target group through expert knowledge, market research results, and market analysis, and find the best way to reach this group.
Using various criteria, we can filter out the individuals with the highest affinity, who are most likely to respond, such as:
Your competitive advantage through our target group analysis offer
With Trebbau’s broad target group analysis offering, you gain a decisive competitive advantage! A clear and real picture of your customers and the knowledge of how to reach them will lead you to success. Take advantage of this opportunity!
Customer & prospect structure analysis
We analyze the structure of your potential or existing customers in both B2B and B2C areas. Depending on the need, we enrich the data and identify the characteristics that best describe your target group.
Scoring method
With target group scoring, we find B2C or B2B customers who are particularly similar to your best existing customers. Companies and individuals with similar purchasing behaviors have similar characteristic structures and live the same lifestyle. This analysis method can efficiently support customer acquisition.
Geographic analysis
We identify significant geographic data for you and answer questions like: “Which areas are best for your customer acquisition? What characteristics define these areas?”
Target group profile
The market media study “Best for Planning” (b4p) is seen as an alternative to customer structure analysis when no own customer data is available. This analysis provides a standardized, brief overview of the characteristics of your private customers.
Market & country analysis
Customer acquisition can naturally also be carried out across countries. If you are planning to expand abroad or are already active there, we are happy to support you and develop individual country analyses to determine market attractiveness and market entry barriers.
Macroeconomic analysis
Examination of macroeconomic indicators:
- Inflation development
- Unemployment rate
- Population development
- GDP growth rate
Market attractiveness
Evaluation according to the following criteria:
- E-commerce revenue
- Mobile shopping
- Advertising spending
- Internet usage
- Online shopping
- Advertising media
Market entry barriers
Identification of entry barriers:
- Language diversity
- Shipping methods
- Data protection
- Payment methods
- Special data processing issues
Your benefits from our collaboration
- Accurate target group analysis through years of experience
- You get to know your prospect customers and existing customers better
- We help you find the best way to address your target group
- The evaluation results can also be used for your customer retention efforts
- Market attractiveness and entry barriers for direct marketing are identified through our market & country analyses
