Not every digital campaign needs a traditional banner. Special online advertising formats offer additional ways to present products, brands and content in attention-grabbing, interactive ways or in close alignment with editorial environments.
Trebbau supports you in selecting and implementing suitable special formats – tailored to your target audience, communication objectives and digital environment.
What are special online advertising formats?
Special online advertising formats are digital advertising formats that go beyond traditional banner placements.
They can integrate content more closely into editorial environments, combine multiple visuals or products within a single ad, or turn existing print content into interactive digital content.
The most suitable format depends on what you want to communicate and how deeply users should engage with the content.
Which special advertising formats does Trebbau offer?
Native Ads
Native ads blend visually and contextually into the environment of a website or platform.
They therefore look less like traditional banner advertising and can be particularly suitable when content, products or services that require more explanation should be presented in a more editorial style.
Typical uses include:
- Sponsored articles
- Ads embedded in editorial content
- In-feed ads
- Recommended content
Clear labelling as advertising or sponsored content is essential.
Carousel Ads
Carousel ads combine multiple images or videos within a single ad. Users can navigate through the individual visuals and view several pieces of content in sequence.
The format is suitable, for example, for:
- Multiple products or variants
- Different services
- Individual stages of a story
- Different visuals within a campaign
This allows a single advertising placement to communicate more than one message.
Flipbooks
Flipbooks transform printed or static content into a digital page-turning format.
Catalogues, brochures, magazines and other longer publications can be presented online and viewed on desktops, tablets or smartphones.
The format is particularly suitable when existing print content should be made digitally accessible or used as a complementary online component.
When are special advertising formats useful?
Special advertising formats are particularly relevant when traditional standard banners have limited scope to fulfil a communication objective.
This may be the case, for example, when:
- Several products or services need to be shown
- Content requires more detailed explanation
- Existing print materials should be extended into digital channels
- Users should actively interact with the advertising material
- A campaign should be integrated more closely into an editorial environment
The aim is not simply to attract as much attention as possible. The format should suit the message, target audience and viewing context.
Standard banner or special advertising format?
Traditional display formats and special advertising formats fulfil different roles.
A standard banner is well suited to concise messages, reach and clearly defined placements.
A special format offers more scope for content, interaction or a distinctive form of presentation.
The most suitable option depends on the campaign objectives, content and available advertising materials. Both approaches can also be combined within a campaign.
Combining special advertising formats with other online channels
Special online advertising formats can be combined with other digital activities.
Native ads can, for example, be combined with display advertising or programmatic advertising. Carousel formats also play a role in social media. Flipbooks can complement print campaigns and be distributed through digital channels.
This makes the special format an additional component of a wider campaign rather than an isolated activity.
Why choose Trebbau for special online advertising formats?
Not every special format suits every campaign.
Trebbau therefore starts by considering your target audience, message and desired impact, then assesses which format and digital environment are suitable.
Special advertising formats can be planned independently or combined with traditional display, social media and other online activities.
Our experience in media planning and audience targeting helps us assess creative formats beyond their visual appeal and place them within the overall campaign strategy.
Choose a suitable special advertising format
Would you like to take a different approach to digital advertising beyond a traditional standard banner, or present existing content more interactively?
Together, we assess which format suits your message, target audience and campaign objectives, and how it can be integrated effectively into your online communication.
Speak to or use our contact form.
Frequently asked questions about special online advertising formats
Traditional display ads are designed as distinct advertising placements. Native ads are more closely aligned with the design and structure of the editorial environment and are labelled accordingly as advertising or sponsored content.
Carousel ads are particularly suitable when several products, visuals, services or sequential pieces of content need to be presented within a single ad.
A flipbook is a digital presentation of catalogues, brochures or similar documents with a virtual page-turning function. It makes longer print publications accessible online.
Yes. Special advertising formats can complement traditional display ads. The most suitable combination depends on your target audience, campaign objectives and available content.
