Videos combine information, emotion and visual storytelling. As a digital advertising format, video ads can be delivered across different websites, platforms and apps, and targeted at relevant audiences.
Trebbau supports you in planning and delivering your video advertising campaign – tailored to your communication objectives, target audience and available video material.
What are video ads?
Video ads are digital advertising videos delivered within online services and content. They make it possible to present products, services or brands through moving images while taking different audiences and viewing contexts into account.
Depending on the campaign, different video formats and placements can be used. These include in-stream and out-stream formats.
Trebbau plans ad delivery to suit your campaign objectives, taking suitable digital environments and target audiences into account.
What can video ads achieve in marketing?
Video can explain more complex content clearly and bring brands or products to life in an emotionally engaging way.
Video ads can be used, for example, for:
- Building brand awareness
- Presenting products and services
- Acquiring new customers
- Generating leads
- Retaining customers
- Explaining products or services that require more detail
- Providing insights into businesses, products or services
The video alone is not the deciding factor. The format, placement, target audience and ad delivery must suit the communication objectives.
Video ads with a choice-driven approach
With the choice-driven approach, users decide which of the available video content they would like to watch. Their choice therefore becomes part of the ad delivery process.
Targeting without cookies
The choice of video content provides an immediate signal of the user’s interests. Further messaging can therefore be tailored to that choice without requiring traditional cookie-based targeting.
User-controlled ad viewing
Rather than being shown only one predetermined advert, users are offered a selection and decide for themselves which content they would like to watch.
This creates a different viewing experience from video advertising delivered to passive viewers and enables messaging that is more closely aligned with their interests.
Relevance through choice
Actively choosing a piece of content indicates which of the available topics is relevant to the individual user.
Advertisers can use this information to connect video content more closely with audience targeting.
Where can video ads be delivered?
Video ads can be placed on different digital platforms, websites and in apps.
When planning a campaign, Trebbau considers environments that suit the target audience and campaign. An up-to-date site list of available or planned placements can be provided on request.
This allows ad delivery to be aligned transparently with the planned media environments.
Which video formats can be used?
Trebbau supports different video advertising formats across devices and digital environments.
These include, in particular:
In-Stream Video Ads
In-stream ads are delivered within video content – for example, before, during or after the main content.
Out-Stream Video Ads
Out-stream ads are embedded in editorial or other digital content outside a traditional video player.
The most suitable advertising format for a campaign depends on factors such as communication objectives, video material, target audience and the intended environment.
Video ads, addressable TV and connected TV – what is the difference?
All three advertising formats use video, but differ in their viewing contexts and delivery.
Video ads are delivered on digital websites, platforms and apps.
Addressable TV enables digital advertising delivery on internet-enabled TV sets within linear television programming.
Connected TV, by contrast, reaches viewers within streaming services and on-demand TV libraries on internet-enabled TV sets and other suitable devices.
The most suitable form of video advertising depends on where and how you want to reach your target audience.
Why choose Trebbau for video advertising?
Trebbau views video ads as part of media planning rather than as an isolated advertising format.
Based on your target audience, communication objectives and available video material, we assess which formats and digital environments are suitable for your campaign.
Video ads can be used independently or combined with other digital and traditional media.
You have a central point of contact for planning and campaign management, and can integrate your video campaign into a wider media strategy where appropriate.
Plan your video campaign with Trebbau
Do you already have video material, or would you like to explore how video could be used in your next campaign?
We assess your target audience, communication objectives, existing material and suitable ad delivery options to develop a video advertising solution that meets your needs.
Speak to or use our contact form.
Frequently asked questions about video ads
In-stream ads are delivered within video content, for example, before, during or after the main video. Out-stream ads, by contrast, appear outside a traditional video player within other digital content.
With the choice-driven approach offered by Trebbau, a user’s choice of video content can be used as an interest signal for audience targeting without relying on traditional cookie-based targeting.
Whether existing video material can be used for a campaign depends on factors such as format, length, quality and the intended advertising environment. Trebbau assesses the existing material in relation to the planned ad delivery.
Yes. Video ads can be combined with other digital formats as well as traditional media. The most suitable combination depends on your target audience, campaign objectives and media strategy.
