Various measures lead to success
The possibilities of acquiring new customers through dialog marketing are extremely diverse. Both print (addressed, partially addressed, or unaddressed) and online measures can be used to reach target groups. Whether you want to reach mail-order buyers, subscribers, shop or online buyers, we offer the complete cross-media package for your B2B or B2C customer acquisition – even internationally!
With cross-media campaigns you can reach your target groupthrough various channels
Through cross-media implementation, you typically achieve higher response rates and acquire more new customers. Different people respond to different media, even when they belong to the same target group. Moreover, your potential customer frequently switches channels during their purchasing decision journey. They move – as part of their daily routine – between offline and online media. For example, the initial purchase impulse can be a mailing, a package or media insert, an email newsletter, or a catalog.
Take advantage of cross-media communication opportunities for your customer acquisition and gradually integrate interactive media into your dialog marketing concept. The modern dialog world is smart and digitally connected. Experience shows that cross-media customer engagement is significantly more successful than single-channel approaches. In the right mix, dialog media reinforce each other, significantly boosting campaign effectiveness. However, age-specific preferences should be taken into account. Digital Natives, born after 1980, require different approaches compared to Generation Z, born after 1990. Similarly, the “Best Agers” (those over 50) demand a contemporary approach via modern media channels.
The advantages of cross-media campaigns are clear:
- They increase your advertising pressure
- They boost your sales
- They increase the awareness of your product/brand
Cross-media marketing – A wide range of opportunities
What was once considered optional is increasingly becoming a must for customer acquisition. Take advantage of the opportunities we offer. Whether you’re looking for mail-order buyers, subscribers, shop, or online buyers for your new customer acquisition, the possibilities of cross-media dialog are extensive. Within a campaign, we offer your potential customers multiple touchpoints on their customer journey. Benefit from our experience – we know our stuff!
Selective Rental of Qualified Addresses
Targeted distribution of your package and media inserts
Direct advertising media (household distribution) spread in target group areas
Placement of response ads in target group-oriented print media
Special advertising formats placed in the living environment of your target group
Placement of outdoor media in locations that yield good results
Work with us
Contact us! We will accompany you on the path to your successful cross-media campaign and design it with you. Our experts will support you in the planning, implementation, and evaluation, whether you want to reach B2B or B2C customers, regionally or internationally!
As a full-service provider, we not only advise you on the appropriate cross-media channels. Of course, you can also produce and personalize your tactile advertising materials via our Lettershop. Speak with Judith Bender and get advice.
