Acquiring new customers requires more than choosing an advertising channel. What matters is identifying the right target audiences, using suitable ways to reach them and coordinating the individual activities.
We support businesses with B2B and B2C customer acquisition – from analysis and address selection through campaign planning to the production and dispatch of advertising materials.
We combine our experience in direct marketing with data-driven selection methods, media planning and in-house production services.
How does successful customer acquisition work?
Customer acquisition covers all activities businesses use to draw potential customers’ attention to their products or services and establish new business relationships.
The appropriate strategy depends on the target audience, the offer, the market and the available budget.
In B2C customer acquisition, factors such as consumer interests, purchasing behaviour and suitable advertising environments can play a role. In B2B, the focus is often on industries, company characteristics and relevant contacts.
We review these requirements with you and develop direct marketing activities tailored to them.
Our services for your customer acquisition
1. Analysis: Identify target audiences and market potential
Who do you want to reach? What characteristics define potential customers? And which markets or regions offer promising opportunities?
A thorough analysis helps answer these questions.
We support the analysis of customer and target audience profiles, the assessment of available market information and the identification of suitable customer acquisition opportunities.
Depending on the task, this can involve customer profile analyses, scoring methods, geographical analyses or market and country analyses.
This creates a sound foundation for selecting target audiences and advertising activities.
2. Data preparation: Prepare address lists for campaigns
The quality of the data used is crucial when approaching potential customers through addressed communications.
We prepare rented address lists for the intended campaign. Depending on the data source, usage rights and advertising channel, this can include duplicate checks, matching against existing customer records, address checks and the necessary selections.
The aim is to avoid unnecessary duplicate contacts, process address lists reliably and implement the campaign using suitable data.
3. Cross-media marketing: Coordinate advertising channels
Potential customers use different media. It can therefore be useful to combine several touchpoints within a campaign.
These can include addressed print mailings, advertisements, inserts and digital advertising formats.
We support the selection and coordination of suitable channels. We consider target audiences, communication goals, advertising environments, budgets and the capabilities of the individual media.
What matters is not the number of channels used, but their contribution to customer acquisition.
4. Mailing production and dispatch: Deliver campaigns reliably
A mailing needs to do more than appeal to the right audience. Design, data processing, printing, personalisation and dispatch must also be coordinated.
Our production and lettershop services support the implementation of direct mail campaigns.
Depending on the project, this includes print data preparation, personalisation, assembly, postage optimisation and preparation for dispatch.
By bringing together media planning, data processing and production, the individual stages can be coordinated.
Select the right addresses and advertising media
Not every customer acquisition campaign requires the same data or advertising channels.
For addressed advertising, we help select suitable B2B and B2C addresses. We review available address sources, selection options and the intended usage rights.
For advertising and insert campaigns, we research suitable media and support media planning and buying.
You can use individual activities selectively or combine different services within a campaign.
Related services:
Customer acquisition for B2B and B2C
B2C: Reach the right consumers
When acquiring new consumer customers, relevant factors include interests, purchasing behaviour, life circumstances and suitable advertising environments.
We help select available target audience and address opportunities and plan suitable direct marketing activities.
B2B: Acquire new business customers
B2B marketing focuses on companies and their business requirements.
Depending on the campaign goal, selection criteria can include industry, company size, location or relevant contacts.
We support the research of suitable business addresses and the planning of activities to acquire new business customers.
Evaluate and improve customer acquisition campaigns
Assessing which activities acquire new customers and at what cost is most effective when suitable response channels and results data are available.
Depending on the campaign, metrics can include response rates, enquiries, orders, cost per response or cost per acquired customer.
Test placements and different target audience selections can also provide insights for future campaigns.
We consider the available evaluation options during planning and use the insights gained to make future activities better informed.
Why choose Trebbau for customer acquisition?
We combine target audience analysis, list broking, media planning, data processing and mailing production into coordinated direct marketing services.
You can use individual services or commission us to plan and implement more extensive customer acquisition campaigns.
Your target audience, communication goals and the financial requirements of the campaign remain central to our approach.
Acquire new customers – let’s discuss your campaign
Would you like to acquire new consumer or business customers, reach additional target audiences or develop your existing customer acquisition activities?
We discuss which target audiences, address opportunities and advertising channels are suitable for your project.
Frequently asked questions about customer acquisition
Customer acquisition covers activities businesses use to identify and approach potential customers and encourage them to choose their products or services.
Depending on the target audience and campaign goal, suitable options include direct mailings, print advertisements, inserts and digital advertising formats. The selection should reflect the offer, market and budget.
Thorough target audience analysis, suitable address selections and careful data preparation can help avoid unnecessary advertising contacts.
B2B customer acquisition targets companies and relevant business contacts. B2C customer acquisition targets consumers. The two areas differ in factors such as target audience criteria, available data and suitable advertising channels.
Yes. You can commission us for target audience analysis, address research, data preparation, media planning or mailing production, for example. We can also coordinate several services within a campaign.
Depending on the advertising format, metrics can include enquiries, orders, response rates and cost per acquired customer. Suitable response channels and available results data are required.
