Postage is a major cost factor in direct mail campaigns. Trebbau analyses your mailing data and assesses which delivery options and mailing services are suitable for your planned campaign.
The aim is a cost-effective mailing solution that takes account of mailing volume, recipient profile and the requirements of the individual campaign.
What is postage optimisation?
Postage optimisation involves analysing the address and mailing data intended for a campaign and preparing it for dispatch.
Trebbau assesses which delivery options are suitable for the specific mailing, which mailing service can be used and where savings may be available.
The data is then sorted and prepared in accordance with the requirements of the planned delivery service.
Which factors influence postage costs?
The actual delivery costs of a mailing campaign depend on several factors. These include:
- Number of mail items
- Geographical distribution of recipients
- Selected mailing service
- Physical characteristics and weight of the mailing
- Requirements of the delivery provider
- Available discounts and reduced rates
Delivery planning should therefore be considered before mailing production is complete.
The earlier the relevant parameters are established, the better data, production and dispatch can be coordinated.
How Trebbau supports postage optimisation
Analyse mailing data
The database intended for the mailing forms the basis of postage optimisation. Trebbau analyses the relevant mailing data, taking into account factors such as mailing volume and the geographical distribution of recipients.
Assess delivery options
Based on the specific campaign, we assess which delivery options and mailing services are suitable and the conditions under which reduced rates or discounts can be used.
Prepare data for dispatch
Once the delivery method has been selected, the address data is sorted according to the requirements and prepared for further processing.
This allows postage optimisation to be integrated directly with the subsequent production and dispatch processes.
Consider data quality and postage optimisation together
Postage optimisation requires address data that can be processed. Incorrect, duplicate or undeliverable addresses generate unnecessary postage costs as well as production work for mail items that do not reach their intended recipients.
It may therefore be useful to update or match your data before optimising the mailing itself.
The steps required depend on the condition of the individual database.
Postage optimisation for Germany and other European markets
Trebbau offers postage optimisation for more than just domestic mailings within Germany.
Mailing campaigns for the following countries can also be considered:
- Austria
- Belgium
- Switzerland
The specific options depend on the destination country, the mailing and the applicable delivery conditions.
Why choose Trebbau for postage optimisation?
Trebbau considers postage as part of the entire mailing process. Data processing, production requirements and dispatch must work together to deliver a cost-effective solution.
By combining data management, lettershop services and mailing production, we can take delivery requirements into account at an early stage.
This is particularly relevant when different delivery options need to be assessed or data must be prepared to meet specific mailing conditions.
Review postage costs before mailing production
Are you planning a mailing campaign and would like to know which delivery options are available and where postage costs could be optimised?
Involve us as early as possible in your planning. We review the parameters of your mailing and identify suitable delivery options and potential savings.
Speak to or use our contact form.
Frequently asked questions about postage optimisation
As early as possible when planning a mailing campaign. If the data, mailing format, weight and delivery method can still be coordinated, it is easier to consider different delivery options.
Trebbau offers postage optimisation without a specified minimum mailing volume. The savings actually available depend on the individual mailing and its delivery conditions.
An address database that is as clean and processable as possible is an important foundation for cost-effective mailing. Depending on data quality, updating the data or carrying out additional matching procedures beforehand may therefore be useful.
In addition to Germany, Trebbau offers postage optimisation for Austria, Belgium and Switzerland. The available options depend on the destination country and the specific mailing.
