Revolutionize your TV advertising with Connected TV!
What is Connected TV (CTV)?
Connected TV (CTV) is the fusion of television and the internet. It allows viewers to access online content via smart TVs, streaming devices, or gaming consoles.
Unlike ATV, where the ads run within the linear program, CTV ads are shown within streaming services or media libraries. The ad runs before or during the stream.
Unleash the full potential of Connected TV!
Goodbye linear TV advertising
More than two-thirds of German TV households have a TV with an internet connection. Online TV usage is on the rise. Younger audiences, in particular, are watching linear TV less and less, preferring to stream, watch media libraries, and use video apps. With Connected TV, you can target this audience precisely and effectively.
The following targeting options are available:
- Region
- Age
- Gender
- Time of day
- Context
- Interests
CTV: More than just traditional television
- Targeted advertising: With CTV, you reach only the viewers who are relevant to your products.
- High attention: Uninterrupted ads on the big screen ensure maximum attention.
- Cost-efficiency: CTV offers flexible and affordable entry options.
- Measurable results: With detailed statistics, you can continuously optimize your campaigns.
Who is CTV suitable for?
- Brands looking to maximize their reach: Reach potential customers across all screens – at home and on the go.
- Local businesses on expansion: Use targeted geotargeting options to spread your message in your target region.
- Companies with high-quality video content looking to target individuals under 50: Discover new ways to engage your customers by bringing them to the next level of television.
Request a non-binding offer now and get started – with CTV and Trebbau direct media!
Don’t miss our factsheet on the similarities and differences between Addressable TV and Connected TV!
