Social media gives businesses the opportunity to reach target audiences where they find information, interact with others and engage with brands. Trebbau supports you from selecting suitable platforms and planning campaigns through to creative implementation and ongoing optimisation.
The focus is on the platforms and activities that suit your communication objectives and target audience, rather than on using as many channels as possible.
What can social media marketing achieve?
Social media can fulfil different roles within a marketing strategy. Depending on the campaign objectives, it can help increase brand awareness and visibility, reach new audiences or generate leads and acquire new customers.
The key is to align objectives, target audiences, platforms and advertising materials. Not every platform is suited to every task – and not every audience uses social networks in the same way.
Trebbau therefore helps you develop a suitable social media strategy for your campaign from the available options.
Which social media platforms are suitable?
Trebbau’s services include campaigns on Facebook, Instagram, TikTok, YouTube and LinkedIn. The most suitable platform or combination depends on your target audience, communication objectives, content and budget.
Platform selection can depend, for example, on:
- Whether you want to reach B2B or B2C audiences
- Which age groups and interests are relevant
- Whether the focus is on reach, leads or acquiring new customers
- Which content and advertising materials are available
- How much interaction or direct response you want to encourage
Trebbau considers these factors together and recommends suitable social media channels for your campaign.
How Trebbau develops social media campaigns
Define the strategy and select platforms
We begin by defining the campaign objectives, target audience and requirements. Suitable platforms and activities are then selected on this basis.
The social media strategy is therefore guided by your specific business and marketing objectives – rather than a standardised channel mix.
Define target audiences and set up campaigns
Relevant target audiences are defined for the campaign, and the necessary technical settings are configured.
Depending on the platform and available data, different audience targeting options can be used.
Create content and advertising materials
Messaging and design must suit the respective social media environment. Trebbau supports content creation and the production of advertising materials, tailoring content to your target audience, campaign objectives and chosen platform.
Measure results and optimise campaigns
Social media campaigns can be assessed continuously using measurable results. Trebbau evaluates campaign performance and identifies opportunities for optimisation and recommendations for further activities.
This provides a more informed basis for refining budgets, ad delivery and advertising materials during or after a campaign.
Organic content and paid social media advertising
Social media encompasses different forms of communication. Organic content primarily supports an ongoing presence and communication on your own channels. Paid social ads also make it possible to reach defined target audiences beyond your existing followers.
For campaign objectives such as building reach, generating leads or acquiring new customers, paid advertising can therefore be an important complement to organic communication.
The role each approach should play in a social media strategy depends on your objectives and available resources.
Connecting social media with other channels
Social media does not have to be planned as a standalone activity. Campaigns can be combined with other digital formats or traditional media.
Trebbau can integrate social media activities with video ads, display advertising or other online marketing components, as well as traditional media.
This makes it possible to reach target audiences through different touchpoints while planning the channels together.
Why choose Trebbau for social media marketing?
Trebbau combines social media expertise with experience in media planning, audience targeting and cross-media direct marketing.
We support more than the technical delivery of campaigns: we consider the entire process, from strategy and platform selection through audience definition and creative implementation to performance measurement and ongoing optimisation.
Social media can be used independently or integrated into a wider media and communication strategy.
Plan your social media campaign with Trebbau
Would you like to increase your visibility on social networks, reach new audiences or use social media specifically to generate leads and acquire new customers?
Together, we assess which platforms, target audiences and activities suit your plans and develop an appropriate campaign strategy.
Speak to or use our contact form.
Frequently asked questions about social media marketing
This depends primarily on your target audience, communication objectives and available content. B2B and B2C audiences differ, as does the way individual platforms are used. Trebbau therefore assesses your starting point first and identifies suitable channels for the campaign.
Yes. Platforms offer different audience selection options. Depending on the campaign, tools such as Custom Audiences or remarketing can also be used. Which options are available and appropriate depends on the platform, available data and campaign objectives.
Trebbau supports both content creation and the production of advertising materials for social media campaigns. The scope and specific implementation are tailored to each campaign.
The relevant metrics depend on the campaign objectives defined at the outset. Trebbau supports performance measurement and uses the results for ongoing optimisation and recommendations for subsequent activities.
