Every industry has its own requirements for customer communication. Target audiences, decision-making processes and suitable advertising channels vary, as do the objectives of customer acquisition and retention.
Drawing on our experience in direct marketing, media planning, data management and production, we develop solutions tailored to each industry and its target audiences.
Direct marketing for different industries
Whether you are attracting donors, communicating with clients, selling by mail order or marketing to participants, the key is to reach the right people with a relevant message through suitable channels.
Our industry solutions combine this understanding of target audiences with the appropriate direct marketing tools.
Our industries at a glance
Fundraising and non-profit organisations
Dialogue builds trust.
Attracting donors, engaging existing supporters and building lasting relationships: fundraising depends on credible communication and the responsible use of available budgets.
We support non-profit organisations with audience-focused media planning, suitable donor address lists, data management and the implementation of postal and cross-media fundraising campaigns.
Wealth advice and investment
Trust begins with the right approach.
Financial services require explanation and depend on trust. Personal, high-quality communication can help reach new prospects and maintain existing client relationships.
We support wealth advisers, asset managers and other financial service providers with target audience selection, customer acquisition and the implementation of suitable direct marketing activities.
Mail order and e-commerce
Win new customers. Engage existing customers.
Cost-effective customer acquisition and targeted communication with existing customers are central marketing tasks in the mail order sector.
Through list broking, insert marketing, media planning and personalised mailings, we help mail order and e-commerce businesses reach suitable target audiences and implement their campaigns efficiently.
Lottery and sweepstakes companies
Attract participants and retain them over time.
Lottery and sweepstakes companies need ongoing communication to attract new participants, engage existing customers and develop lasting customer relationships.
We support them with target audience analysis, suitable address lists, media planning and personalised, cross-media direct marketing campaigns.
From target audience selection to campaign implementation
Depending on the industry and communication objective, we combine different services:
- List broking and target audience selection: identifying suitable address lists and advertising opportunities for customer acquisition
- Media planning and buying: selecting suitable media and planning cost-effective campaigns
- Data processing and data management: checking, updating and preparing address databases for further use
- Lettershop and production: implementing personalised mailings and other postal communications
- Online marketing: using digital channels alongside other activities or independently
- Address and insert marketing: generating revenue from existing customer address lists and mailing capacity
The appropriate services depend on the target audience, campaign objective and specific requirements.
Why choose industry-specific direct marketing?
A fundraising campaign has different objectives from a campaign to acquire new mail order customers. Communicating with potential investors also differs from communicating with lottery participants.
Target audience selection, messaging, advertising channels and contact timing should therefore be tailored to the industry.
Our experience across different industries helps us select suitable activities and combine them with the possibilities of traditional and digital direct marketing.
Your industry. Your audience. Your campaign.
Would you like to attract new customers or supporters, engage existing contacts or develop your media planning?
We discuss the requirements of your industry with you and assess which direct marketing activities suit your objectives.
Frequently asked questions about our industry solutions
Our main industry specialisms are fundraising, wealth advice and investment, mail order and e-commerce, and lottery and sweepstakes companies. Businesses in other industries can also use our direct marketing services.
Depending on the campaign, list broking, media planning, data management, mailing production and online marketing can be combined. Individual services can also be used independently.
Yes. We support communication with new customers, prospects and supporters, as well as activities to engage and retain existing contacts.
Yes. Postal mailings, inserts, advertisements and digital advertising formats can form part of a shared media plan. The selection depends on the target audience, communication objective and budget.
