Update your addresses and reduce your advertising costs
Efficient data management is crucial for the success of your marketing strategy. Regularly reviewing and cleaning your data from duplicate addresses and outdated information maximizes the effectiveness of your advertising campaigns while minimizing your expenses.
Our team offers you state-of-the-art techniques for address matching and duplicate checking. By using data reconciliation methods, we ensure that your customer addresses are always up to date. We use both standardized duplicate checks and innovative methods such as the use of negative blacklists to guarantee the quality of your data.
Whether you operate nationally or internationally, we support you in selecting the appropriate matching systems for your needs. Talk to your account manager to get more information and optimize your addresses. Start now and increase the efficiency of your marketing efforts!
Update addresses by matching with:
- Relocation addresses (relocation matching)
- Deceased persons (data cleansing)
- Undeliverable addresses (deliverability check)
- Negatively rated and blacklisted addresses
Duplicate cleaning
A well-targeted audience selection can lead to duplicates between rented data and your own addresses. Duplicates within a single list are also common. The matching process detects and documents these, helping you save costs on addresses, mailings, and postage.
However, the biggest impact is on your customers, as they prefer to be contacted only once!
In addition to removing duplicates, we can also match your lists against all types of suppression files, such as the Robinson list, to create a fully cleaned and unique address database.
Your benefits from duplicate matching:
- Cost savings
- Higher customer satisfaction
- Better corporate image with customers
- Higher response rates for marketing campaigns
By updating moving addresses, you avoid:
- High return rates
- Multiple mailings (to both old and new addresses)
- Unnecessary expenses for production, shipping, and postage
- Inefficient marketing campaigns
Address updating through relocation matching
In Germany, around 22,000 people move every day. Over a year, about 12% of your customers will be among them. Very few notify their service providers and business partners about their new address. Many of your customers and prospect addresses will no longer be accurate.
However, by updating moving addresses, you can maintain contact. Don’t lose customers who have moved or changed their names (e.g., due to marriage).
With our relocation update, which uses all available reference databases, we bring your data up to date and reintegrate relocated customers into your database.
Deliverability check
Even in well-maintained databases, addresses can become undeliverable when people move from a known residence, causing their traces to become unclear.
Since undeliverable mailings are not returned, you can only find this out by using Premium Address during shipping or by performing a change-of-address check.
If you want to be informed before shipping, we recommend checking the deliverability of your data as part of data processing. This way, you save the cost of producing your mailing or catalog and, of course, the postage for shipping.
Our deliverability check includes the verification of:
- First and last names of individuals or company names
- Street addresses and house numbers or P.O. boxes
- Postal codes and locations
Your benefits:
- You reduce the undeliverable rate
- You save a lot of money on production and shipping
- You confirm your good reputation and avoid complaints from relatives
Deceased address matching and data cleanup
Unfortunately, people in your customer base may pass away. While surviving relatives may receive your mailings at the same address, they are generally very affected. If your customer was single, your promotional mail cannot be delivered. A professional data cleanup can help you avoid such situations.
As with the change-of-address update, we can – by matching against reference databases – mark deceased persons in your database or remove them when using third-party addresses.
Clean up your data and remove addresses of deceased individuals from your database!
