Data preparation for acquiring new customers
How to make effective use of new customer potential
Since the data for your new customer acquisition comes from external sources, you should not miss out on quality control of the rented external datasets. After every data transfer, we conduct a statistical check. As a result, we can see which address quantities are in the relevant fields and identify any discrepancies. Our duplicate check then ensures that you generate “real” new customers, that mailings are not delivered to those who refuse advertising, that movers are contacted with the correct address, and more.
We offer professional data preparation for your rented address datasets and thus contribute to the success of your advertising campaign.
With expert data preparation, you secure many advantages:
- Reduction of postage & advertising costs
- Higher response rates
- Exclusion of existing customers, ensuring the acquisition of “real” new customers
- Optimal customer communication
After data preparation, all addresses used are of the highest quality, free of overlap, and offered at top conditions. Our data processing expertise serves you well in ensuring the quality of your new customer acquisition. Get in touch with us and we will be happy to provide you with an offer to match your needs.
Depending on the selected direct marketing channel, the possibilities for preparing your rented B2C and B2B datasets, both domestically and internationally, vary significantly. However, you can block your existing customers in postal mailings, e-mailings, and partially addressed mailings. Depending on the chosen marketing channel, A/B splits, postage optimization, and more are possible.
Data preparation for renting postal external addresses
- Matching (duplicates, Robinson, movers, deceased, Nixies)
- Credit check
- Blocking of existing customers
- A/B test
- Postage optimization
Data preparation for renting partially addressed addresses (targeted direct mail)
- Blocking of existing customers
- No delivery to advertising refusers
Data preparation for renting e-Mail addresses
- Blacklist matching
- Blocking of existing customers
- A/B tests
