Nothing beats a good online glossary

Endless Anglicisms? You know what a duplicate is, or are familiar with the tasks of a lettershop? Terms like conversion rate and data mining are familiar to you? Then you belong to those who feel at home in this linguistic world. Or do you feel more like a large part of the population, wandering through the jungle of marketing language?

The marketing industry is hard to surpass when it comes to foreign words, nowhere else will you find so many Anglicisms. To make it a bit easier for you, we have created a glossary with clear and illustrative explanations related to direct marketing.