Nothing beats a good online glossary
Endless Anglicisms? You know what a duplicate is, or are familiar with the tasks of a letter shop? Terms like conversion rate and data mining sound familiar to you? Then you belong to those who are at home in this linguistic world. Or are you more like a large part of the population, wandering through the jungle of marketing jargon?
The marketing industry is hard to beat when it comes to foreign words, nowhere else do you find so many Anglicisms. To make it a little easier for you, we have created a glossary with clear and illustrative explanations about direct marketing.