Tailored advertising on national and regional TV channels
What is addressable TV (ATV)?
Addressable TV (ATV) is advertising on an internet-enabled TV device within the linear program. ATV enables targeted TV ads for individual viewers without interrupting the ongoing program. There are no commercial breaks. The ads appear after the channel switch, when changing between TV channels.
To use Addressable TV, you only need an internet-enabled smart TV. However, devices like FireTV sticks or Sky receivers cannot transmit the signals.
Reach local audiences with customized TV campaigns!
Regional TV Advertising: Targeted approach with addressable TV
With ATV, it is finally possible to regionalize TV advertising. While every viewer watches the same TV program, they receive personalized TV ads that match their interests, region, and individual preferences.
This means, for example, that a TV viewer in Munich may see ads for local beer gardens and Oktoberfest events, while a viewer in Berlin will see ads for local museums and cultural events.
Maximize your reach with Addressable TV – Your benefits at a glance:
- Precise targeting: Reach your desired customers with personalized advertising based on interests, region, and more!
- Regional advertising without wastage: Run TV spots perfectly tailored to your local audience.
- High reach: Benefit from television’s massive reach and connect with millions of viewers.
- Cost-effective and flexible: Start with a small budget and adjust your campaigns flexibly to meet your needs.
- Effective supplement to print media: Leverage the advantages of Addressable TV in combination with established print channels.
Trebbau direct media: Your partner for successful marketing in the digital age!
Are you ready to take your marketing strategy to the next level? Then Addressable TV (ATV) is the answer you’ve been looking for. Let us explore the possibilities together and create a tailored marketing approach that combines both the digital world and traditional print channels. We look forward to a productive exchange with you! Don’t miss out on our Factsheet on the similarities and differences between Addressable TV and Connected TV!
