Data Maintenance – Why is it So Important?
Good data maintenance is essential for successful Direct Marketing. In direct marketing, the goal is to address potential customers individually and personally. Furthermore, the focus is on maintaining long-term customer relationships. To achieve this, it is necessary for companies to collect a lot of information about their customers and store it in their database. But what good is data storage if the data is outdated or contains duplicates, for example, when planning your next marketing campaign? Service providers – like us at Trebbau – help you with data maintenance and ensure that your address data is continuously updated and does not contain outdated information.
We Offer You the Following Data Maintenance Services:
- Duplicate Removal
- Address Update for Moves
- Deliverability Check
- Deceased Address Matching
- Negative and Blocked Address Matching
- Postal Correction (Post-OK)
- Name Verification
- Credit Check
With good data maintenance, you reduce scatter losses and lower the costs of your marketing actions. For example, if you send your current catalog to a customer in Cologne, although the customer now lives in Munich, your marketing effort is wasted, and you’ve invested time and money in vain.
Importance of Good Data Maintenance
But good data maintenance offers much more: it guarantees that you can offer targeted advertising measures to your customers and contact the right target persons for your next action. For example, if you offer men’s and women’s fashion, you can offer men your new shirts and women your new dresses. Good personalization with relevant content increases attention and sales. Therefore, it is crucial to use your data maintenance in such a way that you collect as much information about your customers as possible, such as age, transaction data, position in the company, purchases, postal address, email address, etc. The more information you have about your customers, the more targeted your offers can be. If information like age is missing in your database, specialists can also enrich this data. For example, we show you how to determine age through first name analysis and how to reduce scatter losses and costs for your next marketing campaign.
Your Contact for Data Maintenance:
Do you have any questions about data maintenance? Then get in touch with our data specialist Manuel Fischer (Manuel.Fischer@trebbau.com, Phone: 0221/37646 – 542). He will be happy to discuss with you which data maintenance services are important for you and how the individual measures differ. If you want to check in advance whether your addresses are up to date, conduct the Trebbau Address Data Audit (ADT). It costs nothing but provides clear insights into the quality of your own addresses and offers a good decision-making basis for any necessary cleansing steps.