Win back cart abandoners through Multi-Channel Retargeting
Multi Channel Retargeting is composed of the terms Multichannel (contact through multiple communication channels) and Retargeting. Retargeting is a form of audience-targeted online advertising. Advertisers mark the users of their online shop so that they can display relevant ads for their products while the user continues browsing the internet.
Multi Channel Retargeting is the ideal way to convert cart abandoners into customers. When a customer abandons a purchase in your shop, they will soon receive an email with an offer. Through personalized communication, you can achieve a high Conversion Rate via Multi Channel Retargeting.
How does Multi Channel Retargeting work?
- A visitor arrives on your website and is identified by their IP address.
- The interested party browses your shop but leaves before completing a purchase. A cookie is set.
- A relevant email, designed to encourage the cart abandoner to return, is sent to the potential new customer shortly after their visit.
- The interested party then revisits your landing page and, due to the trigger email, makes a purchase. A new customer is gained!
Your contact for Multi Channel Retargeting
We collaborate with publishers who have a large data pool for Multi-Channel Retargeting activities. The “data pool recipient” has consented to Multi-Channel Retargeting measures through a registration and the indication that Retargeting services will be used. Consent to use their contact details was obtained via the Double Opt-In procedure, and the user can opt-out of Retargeting services.
Boost your marketing campaign success with targeted Multi-Channel Retargeting measures and see how abandoned shopping carts turn into cash! Utilize our expertise and reach out to your cart abandoners via email to convert them into new customers! Multi Channel Retargeting via email enables you to target previously unknown users based on their interests.
Want to learn more? Then contact Tanja Hensler (hensler@trebbau.com, Tel.: 0221/37646 – 330).