Successful Performance Marketing
The term Performance Marketing comes from English. Performance stands for “performance” and when applied in German, it would be translated as “performance marketing.”
Typical Online Performance Marketing Channels:
- Display Marketing
- Affiliate Marketing
- Search Engine Marketing
- Email Marketing
Performance Marketing Example:
A marathon runner improves their performance through consistent training. They measure their times for the distance traveled and train as often as needed until they reach their time goal. In performance marketing, it’s the same: before each campaign, targets are set. During the campaign, the results are measured to see how they align with the goals. If the results don’t match, adjustments are made.
Performance Marketing and Measurability
Performance marketing includes all actions that provoke a measurable reaction from the user. Reactions include actions such as clicking on an ad banner, purchasing a product, or subscribing to a newsletter. Performance is measured using key metrics such as click-through rate, open rate, cost per click (CPC), Ad Impressions, etc. In offline marketing, the term performance marketing is rarely used, as measurability is not as comprehensive as in online marketing. Here, with the help of tracking, each performance channel can be measured against various key metrics.
In a performance marketing campaign, performance is constantly monitored. Due to immediate measurability, online campaigns can be optimized as needed. In reporting, all key performance metrics are recorded.
In contrast to a branding campaign, which has more qualitative goals such as brand building, brand awareness, etc., performance marketing is always focused on quantitative goals, such as achieving a predefined target CPO (Cost per Order). Performance marketing is used in direct marketing (= direct marketing) and is indispensable for online retailers. It is used, for example, for product sales.
Your Contact for Performance Marketing in Display and/or Email Areas
We offer you promising display and email advertising measures. Depending on the goal, performance marketing channels are selected. Continuous monitoring of your performance campaign is essential for us, as this allows us to optimize and drive your online campaign to success, based on the results. If you are interested in a non-binding offer for performance marketing in the display and/or email areas, please contact Tanja Hensler, our online specialist (hensler@trebbau.com, Tel.: 0221/37646 – 330).