Pick & Place – tangible, individual, convincing
What is Pick & Place?
Pick & Place refers to an automated lettershop technique in dialogue marketing, in which advertising or giveaway elements (e.g. samples, cards, gimmicks) are precisely and residue-free affixed onto mailings – automated, position-accurate, and tailored to each recipient. This method elevates every mailing beyond standard postal items.
Practical use & benefits for companies
With Pick & Place, we turn your mailing into a real eye-catcher: By grasping a physical product – such as a sample or card – the mailing is perceived more emotionally and memorably. At the same time, you increase response and reach values, since personalization drives attention and feedback. Print is MORE than paper!
Our full-service agency implementation
As your dialogue marketing agency, we deliver full service! From idea straight into the mailbox! Concretely, this means: we produce your mailing, personalize it – for example with an individually assigned card or product sample – and apply the element automatically via our Pick & Place feeder. Camera-assisted quality assurance ensures data matching and correct assignment. So the rule is: your customer database? A data treasure! Maintained, protected, utilized – and efficiently integrated at every step.
Applications & added value
Whether product samples (e.g. coffee pads, tea bags, cosmetics), Post-Its®, booklets, or cards – with Pick & Place we can selectively apply creative elements and thereby:
🔵Increase reach & response : by creating attention-grabbing mailing highlights
🔵Strengthen personalization : camera matching links each gimmick or card individually to the recipient
🔵Boost donor or customer loyalty: emotionally appealing, physical elements strengthen the feeling of genuine dialogue – dialogue sells! That’s what we believe in. And that’s what we stand for.
🔵Increase efficiency: fully automated process even for large circulations – production, personalization, and shipping in a single workflow.
Grasping a physical product is closely connected to grasping the content – it makes the message tangible and memorable.
Frequently asked questions (FAQ) about Pick & Place
Is Pick & Place also suitable for smaller volumes?
Yes, Pick & Place can also make sense for smaller quantities – especially if you want to achieve high attention in a clearly defined target group. For larger volumes, the technology unfolds even greater efficiency advantages.
What types of inserts are possible with Pick & Place?
From product samples like tea bags, coffee pads, or cosmetics to booklets, Post-Its®, or customer cards – the technology is flexible. What matters most is that the insert object remains handy, flat, and postal-compliant. We are happy to advise which options work best for your mailing.
How does the implementation of a Pick & Place mailing project work?
Quite simple: you provide the idea, we take care of the rest. Production, personalization, and shipping – everything from a single source. Thanks to camera matching and quality assurance, each insert element is assigned precisely to the right mailing.
What about data protection and quality assurance?
We operate according to the highest data protection standards and ensure with camera-assisted matching that every personalization works flawlessly.
Conclusion:
Pick & Place transforms every mailing into a personal moment: from idea to mailbox – your mailing, our job. Emotion meets efficiency – in a full service that builds trust and makes partnership tangible. We ensure that your message becomes tangible – and stays with your customers.
Do you have questions or would you like a non-binding offer? Then simply call Judith Bohlscheid (bohlscheid@trebbau.com, Tel.: +49 221/376 46-385)