Predictive Analytics – know in advance how customers will react and increase revenue and profit potential
Predictive Analytics looks into the future and makes predictions about the likelihood of future events based on Data Mining, machine learning, and other statistical methods.
What if you could use the complete purchase history of your customers, including all transaction data, to predict the most likely next purchase for each individual customer? Knowing this information allows you to conduct personalized marketing and gives you the opportunity to increase your customer relationships and revenue. A deep understanding of your target groups and their expectations forms the basis for providing the best possible personalized experience. Detailed insights and identifying key customer characteristics enable you to test the results from Predictive Analytics in a short time and apply them to your customers.
Trebbau & CrossEngage
With our partner CrossEngage, we can predict how your customers will behave over the next six months through personalized customer analysis. The goal of Predictive Analytics is to prevent you from having to reactivate lost customer relationships – because they remain permanently and individually intact through this method! For example, algorithms can recognize whether shopping carts are shrinking over time, the frequency is slowly decreasing, or if essential items are no longer being added to shopping carts. Take advantage of Predictive Analytics for better customer relationships!
Distinguishing the terms Predictive Analytics, Descriptive Analytics, Prescriptive Analytics
Predictive Analytics is often confused with Descriptive Analytics and Prescriptive Analytics. What do the latter two mean?
Descriptive Analytics differs from Predictive Analytics because it does not provide predictions for the future, but looks at past customer behavior. The goal is to draw conclusions from the past in order to make more accurate decisions for the future.
Prescriptive Analytics goes a step further than Predictive Analytics. It additionally provides action recommendations on how to influence a certain trend in a desired direction, prevent a predicted event, or respond to a future event.
Predictive Analytics offers extensive opportunities for digital printing
Digital printing allows you to achieve true “personalization” of your mailings within the scope of Predictive Analytics. Different texts and images are assigned to each recipient. Thus, each mailing becomes unique and a personal ambassador for your offers. With personalization, you not only reduce scatter loss, but also increase your sales!
Your contact for Predictive Analytics
The customized offers lead to more responses! For questions about digital printing and its possibilities, please contact Michael Eicks (eicks@trebbau.com, Tel.: 0221/37646 – 558).