What is SEO (Search Engine Optimization) and how does SEO work?
SEO (Search Engine Optimization) translates to “Search Engine Optimization.” SEO encompasses all measures aimed at positioning websites and their content as high as possible on search engine result pages (SERPs or Search Engine Result Pages) in a search engine (usually Google).
Ultimately, search engine optimization aims to direct more interested visitors to your website through good rankings and thus boost the sale of a product, provide information about a service, or strengthen a brand.
Increase Your Success through Search Engine Optimization
Search engine optimization is crucial for the success of any website owner, whether they own a local business, operate an online store, or run a medical practice, as a good SEO ranking is the first step to gaining more attention for their business. Internet users increasingly rely on search engines to find companies, information, or products. Today, when searching on the web, users usually start with Google and enter a search term. If you are not found under that search term, you risk losing customers or not reaching potential customers at all.
If you are having difficulty improving your ranking through SEO measures, you can increase your chances by using paid ads on Google (SEA Measures) or placing ads on Facebook.
There are many ways to influence your ranking in search results.
Factors include:
- The content of the page – this refers not only to the quality of the text but also to the length, the correct use of headings, etc.
- Avoidance of “duplicate content” – each text should only appear once on a website, as duplicate content is penalized by Google
- Internal linking
- Bounce rates – if they are too high, Google interprets this as a sign that users did not find the right content for their search term on your site
- Time on site – if a user leaves your site too quickly, this is also negatively rated by Google.
Search engine optimization is not a one-time task but is ongoing. Since placement in organic search engine results is free and no fee is charged per click (as with SEA), the investment lies not in the media budget but in the consulting services of the agency and the optimization measures carried out.
Your Contact for Search Engine Optimization
If you would like professional support with your SEO measures, please contact Tanja Hensler (hensler@trebbau.com, Tel.: 0221/37646 – 330).