From a white box to a moving brand stage.

🚛 Spotlight on the new appearance

Just a few weeks ago, our new truck was driving incognito through the city – completely white, without branding, without a story. A true rough diamond with plenty of loading space, but zero recognition value.

🎟️ Looking back: the old design

Its predecessor carried our former key visual: a cinema seating arrangement in blue, with a single red chair in the middle. Calm, minimalistic, symbolic – and for a long time the face of our brand. But just as Trebbau has evolved, it was also time for the truck to get a fresh look.

🌊 Now on display: The Wave

With the new key visual, the truck has become a rolling stage. The wave stands for energy, change, and emotional brand management – bringing movement to the streetscape.

What was once plain is now attention-grabbing.

What once seemed silent now speaks volumes.

And what once only transported now communicates.

Because one thing is clear:

Brand perception doesn’t stop at the curb. It keeps going – ideally with 7.5 tons of impact.

🎞️ Old era: phased out.

🌊 New era: on tour.