What’s coming your way starting January 1, 2026?
At the beginning of the year, Deutsche Post will restructure its pricing and shipping model in key product areas. Both dialogue marketing products and press products will be affected – with significant price increases and technical changes:
“To reach your customers, you need more than creativity – you need strategic planning.”
This guiding principle shapes the direct marketing strategies of many companies. But with the turn of the year 2026, major changes are on the horizon – impacting planning, budgeting, and mailing processes.
What does this mean for you specifically?
For advertisers, publishers, and distribution managers, now is the right time to review and adapt existing processes:
✔ Switch to matrix codes early
✔ Factor in price increases and reassess budgets
✔ Evaluate alternative shipping options – especially if the sorting service is discontinued
✔ Optimize production processes to avoid surcharges
Our tip: Early preparation pays off
Use the remaining time until the end of the year to modernize your mailing processes – we’ll gladly support you. Whether it’s the technical switch to matrix codes, selecting the right mailing products, or budget planning for 2026.
💬 Get in touch with us – we offer individual, solution-oriented advice.
Stay successful in dialogue with your customers – even in 2026.