The Future Needs Preparation: New Franking Rules for DIALOGPOST and POSTWURFSPEZIAL Starting in 2026
“What has long been reliable is now becoming more digital, more efficient – and mandatory.”
Anyone who regularly sends advertising mail knows the tried-and-tested methods: franking wave, shortened imprint – all clear. But as of January 1, 2026, Deutsche Post is opening a new chapter in franking – with a mandatory switch to matrix codes.
This applies to all senders of DIALOGPOST and POSTWURFSPEZIAL – both nationally and internationally. And most importantly: It applies to you too.
What’s Changing – and Why You Should Act Now
Starting 01/01/2026, the matrix code will be the only permitted franking method for DIALOGPOST and POSTWURFSPEZIAL. Other formats such as the classic franking wave or shortened imprints will be discontinued.
The consequence of non-compliance: Additional costs due to penalty charges.
The solution: Switch early – and secure up to a 1% discount.
Our Recommendation: Take Action Now and Save Smart
- Already using matrix codes? Perfect – no action needed.
- Using IT-based franking for other mailings? Extend this to DIALOGPOST and POSTWURFSPEZIAL as well.
- Not using IT-based franking yet? Talk to your postal advisor.
Prepare now – don’t pay later!
The switch is not optional, but your solution is.
Use the coming months to make the transition and continue to benefit from optimal conditions.
Talk to us – we’ll support you on your path to digital franking.