APONEO is a competent and reliable mail-order pharmacy.
It offers a wide range of natural cosmetics, over-the-counter medicines, homeopathic remedies, exclusive body care products, and all other items typically available in pharmacies. APONEO is also organically certified and includes these product ranges in its offerings. The target audience consists predominantly of women aged 35–55 who see themselves as health managers for their families, have a medium to high household income, and are more likely to live in urban areas than in rural ones.
Print media is typically used by a slightly older audience, who also make use of the telephone/fax ordering channel. This channel represents APONEO’s second strongest ordering method after the online shop but generates higher average order values compared to the online channel. A selective distribution based on age, gender, and product categories is possible.
12,000 of the monthly available insert slots are for a format smaller than A5, while 48,000 slots are available for sizes up to A4.