Aponeo

APONEO is a competent and reliable mail-order pharmacy. It offers an extensive range of natural cosmetics, non-prescription medicines, homeopathic preparations, exclusive body care and all other products available in pharmacies. APONEO is also certified “organic” and has these assortments available in their offer. The target group is predominantly women aged 35-55, who understand themselves as health managers for the family, have a medium to high household income and tend to live in the city rather than in the countryside. The print media are used by a slightly older target group, that also uses the telephone/fax order channel, which is APONEO’s second strongest order channel after the shop, but achieves higher shopping baskets compared to the online channel.