Mobile Marketing – a sub-discipline of marketing
The totality of all marketing activities aimed at mobile devices is called Mobile Marketing. This includes mobile information transmission such as Location Based Services, the sale of products and services, as well as the generation of information.
The focus of Mobile Marketing is on reaching users and potential customers not only via PCs but also via smartphones and tablets. Content and advertising must also be offered on mobile devices in a way that makes them easy to use. However, the tools of classical online marketing are not suitable for this. For example, the sale of online products does not work through a homepage unless it has been additionally optimized for a successful user experience on mobile devices. For the e-commerce operator, it is essential to optimize their shop for M-commerce via mobile devices or offer their own sales app. The Google ranking already takes into account whether a page is mobile-optimized. If it is not, there is a risk of not ranking at the top. This, in turn, would result in fewer users visiting the website.
Known Mobile Marketing Measures:
A mobile website is primarily used to reach the user on all devices (end devices), increase sales, or to place Mobile Ads.
Mobile Apps are often developed for a specific operating system, in contrast to mobile websites, and have significantly lower reach than mobile websites. However, mobile apps provide users with a more intense and personalized experience by offering more opportunities for interaction and thus stronger brand loyalty. Mobile apps are particularly popular for push notifications, for example, to show that something new has appeared on the site.
M-Commerce means that the own e-commerce shop is optimized for mobile devices – either through a mobile website or a mobile app.
With Mobile Banking, users can also carry out their banking transactions on mobile devices.
Mobile Couponing refers to sending digital coupons to mobile devices. This could be a text message with a code or animations when the receiving device is a smartphone. Through the use of Location-Based Services, geographically tailored product offers can be made.
The Potential of Mobile Marketing:
Since almost every German citizen now owns a smartphone (in Germany, the share of smartphone users aged 14 and older was 81% in 2017), the potential of Mobile Marketing presents a great opportunity for advertising to reach new customers. Mobile marketing offers the possibility to interact with recipients and personalize advertising. Through the smartphone, you can find out where your potential buyer is located and offer them targeted deals. Smartphone users are constantly online, and no message is easily overlooked. Take the opportunity to use targeted Targeting, such as Programmatic Advertising, to place your online ads precisely and improve the performance of your online campaigns.
Contact Person:
To discuss how this is possible within the framework of Mobile Marketing, it is best to contact our online specialist Tanja Hensler (hensler@trebbau.com, Tel.: 0221/37646 – 330).