Target Group Marketing – What to Consider?
Target group marketing includes all marketing measures that focus on analyzing and targeting specific target groups. Target group marketing involves customer retention and new customer acquisition. Product, price, marketing communication – all of these factors must be aligned with the needs of the target group. Only those who know their customers and understand what interests them can succeed in target group marketing.
The following questions arise in target group marketing:
- Who is my target group? (sociodemographic criteria, consumption behavior, lifestyle)?
- What needs, values, and preferences does my target group have?
- What does the target group expect from my products/services?
- How do I address my target group?
- How does my target group communicate, which media do they use (online, print, mobile, social media, etc.)?
- Where can I find my target group, where do they shop, where do they get information?
- How do I keep my customers loyal to my company in the long term?
The goal of target group marketing is to market products/services in a targeted manner, increase demand, and ensure long-term customer relationships. Target group marketing is aimed at an individual or a group of people. Communication can take place offline, online, and via mobile. An analysis of the company’s own customer data provides valuable information for target group marketing.
Tasks in Target Group Marketing
- Market segmentation through target group selection or identification
- Offer content with added value, so the target group will read it
- Place advertising messages where the target group is
- Lead generation and sales increase
- Budget control
- Competitive monitoring
- Measuring the success of media channels: only then can weaknesses be uncovered and campaigns optimized
Our Services in Target Group Marketing:
- Address acquisition (List broking)
- Data maintenance
- Data enrichment
- Target group analysis and definition
- Potential analysis
- Performance monitoring
- Print management
- Personalization & distribution
We offer B2B and B2C target group marketing both domestically and internationally, offline and online.
Your Contact for Target Group Marketing
We support you in finding your potential customers and building long-term relationships with them. Together with you, we will determine which advertising activities will best reach your customers and select the appropriate sales channels for your target group. Discuss the details of your target group marketing with our expert Sylvia Rübsam (ruebsam@trebbau.com, Tel.: 0221/37646 – 349).