4c-Digital Printing – The Secret of Successful Print Products
Digital printing is a printing method that does not require printing plates (Non-Impact-Printing process, abbreviated NIP). In digital printing, the image is directly transferred from a computer to the printing press and printed. Unlike offset printing, time-consuming preparation and setup work are not necessary. This is especially advantageous for small print runs or personalized documents. Non-Impact-Printing methods include inkjet printing, where colored ink droplets are sprayed onto the print object, as well as laser printing (electrophotographic process). Depending on the requirements, one of the methods mentioned is applied in digital printing. Similar to offset printing, digital printing includes both roll and sheet-fed systems. Combining mailing components consisting of full-color digital print elements and traditional offset products is easily achievable thanks to intelligent post-processing.
Typical Print Products in Digital Printing:
- Mailings or other personalized print materials
- Self-mailers
- Posters
- Letters, forms, flyers
- Label printing
- Photo books
- Packaging, etc.
Depending on the requirements, the print products are then sorted, folded, glued, or enveloped and made ready for shipping. You save a lot of time and costs if the post-processing is done by the same printing service provider.
Digital Printing is Essential in Direct Marketing
Digital printing is suitable for small and medium print runs and is an indispensable method in Direct Marketing, especially for the production of personalized and individualized mailings. Finishing techniques such as printing on plastic, gold, silver, or adhesive film, as well as the application of products (Pick and Place), are also possible with digital printing. These print products achieve even higher levels of attention.
Individualization includes much more than just personal addressing: With digital printing, you can assign different texts and image elements to each recipient. This allows you to tailor the address precisely to the needs of the target individual. Additionally, with this method, you can reach completely different Target Groups with a single mailing. Such tailored offers typically lead to a significantly higher Response! Of course, this requires that your data is well-maintained.
Brilliant Print Quality – The Impressive Color Technology of Digital Printing Offers:
- Brilliant colors with deep, rich, and consistent print quality
- Endless design possibilities
- Targeted addressing with relevant content
- Individual image elements
- Print on demand, no production surplus
Your Contact for Digital Printing
Would you like to learn more about the possibilities of personalized print mailings? Then contact Judith Bender (judith.bender@trebbau.com, Tel.: 0221 / 376 46 – 385) today! If desired, we are happy to handle your Data Maintenance, because you want to be sure that your mailings reach the right person. We support you with address handling, postal optimization, personalization, image personalization, and cross-media campaigns. If requested, we offer full service – from enhancing your address quality to optimizing processes and connecting with online channels.