Since 1946, Rhenania Buchversand has been a leading mail-order business specializing in books and other media products. It is one of the top providers of discounted books and other media products with a high standard of quality.

Customer service is an important selling point for Rhenania Buchversand. Customers and prospects are reached through advertisements (e.g., “Die Zeit,” “FAZ,” “TAZ,” “Der Spiegel”) and other direct marketing measures. Due to the structure of the offerings, purchasing frequency, and high order values, it can be assumed that the target audience consists of affluent individuals with higher education and a strong interest in high-quality literature.