Since 1946, Rhenania Buchversand has stood for the mail order business with books and other media products. It is one of the leading providers of discounted books and other media products with a high level of sophistication.
Customer service is also an important sales argument for Rhenania BuchVersand. Customers and interested parties are acquired through advertisements (e.g. “Die Zeit”, “FAZ”, “TAZ”, “Der Spiegel”) and other direct marketing measures. Due to the structure of the offer, the frequency of purchases and the high order value, it can be assumed that these are people with purchasing power, a higher level of education and a great interest in upmarket literature.
