CABINET Schranksysteme AG – Custom Fitted Wardrobes 

Initial situation

The premium manufacturer CABINET sells custom-made fitted wardrobes. Over 60 specialist retailers in Germany, Austria, and Switzerland offer these bespoke room solutions. Each spring and autumn, CABINET partners can participate in centrally organized marketing initiatives.

Tasks and objectives

The specialist retailers are provided with a comprehensive marketing package to acquire new customers and attract prospects. The initiative also supports sales during ongoing promotional periods. As each CABINET dealer has territorial protection, the advertised measures may only be used within the dealer’s sales territory.

Various advertising options are presented to the retailers: inserts in regional, target-group-specific print media, large-format posters in high-purchasing-power postal code regions, LED boards in outdoor areas, digital screens in suitable touchpoint environments, HELLO! flyers in high-purchasing-power regions, direct mail campaigns in target-group-relevant sales areas, classic direct distribution in areas with high property ownership rates, and the use of suitable third-party addresses, etc.

The participating CABINET partners select their favorites from the presented media catalog and receive an individualized media plan tailored to their budget.

Result

The measures contribute to increased sales and customer acquisition for the specialist retailers.

Mailing, spot, large-format production, lettershop, and distribution to both existing and new customers are handled by Trebbau. This also demonstrates that CABINET relies on our company’s full-service offering.

Customer evaluation 

“The service provided by Trebbau allows us to offer all our retailers a customized marketing package that considers different budgets, regional peculiarities, and personal requests. We appreciate both the competent and friendly advice as well as the perfect planning and implementation of the various marketing measures.” – Julia Fenrich, Head of Marketing