Fundraiser 

Initial situation

An international fundraising organization dedicated to social projects that help people.

The main goal is to create equal opportunities by breaking the cycle of poverty and disability in developing countries with external assistance. This improves quality of life and eases daily life. To acquire potential new donors, the organization uses personalized mailings, advertisements, inserts in packages/magazines, social media, and billboard or TV advertising.

Tasks and objectives

The organization sends donation appeals twice a year in spring and autumn to generate new donors. For the critical autumn period, depending on the budget, additional package inserts or advertisements and inserts in magazines are booked. As a direct marketing specialist, we present opportunities for acquiring new donors 2-3 times annually and identify corresponding potential. The media catalog includes suitable third-party addresses (free from duplicates), targeted package and media inserts, and appropriate advertising environments.

In close collaboration with the fundraiser, Trebbau direct media GmbH handles the following:

• The majority of address orders
• The booking of desired inserts and advertisements
• The entire data processing, including preparing subsequent evaluations
• And depending on the action, edition, and mailing type, the corresponding production and lettershop tasks.

Result

The combination of personalized and non-personalized advertising measures successfully contributes to acquiring new donors. Through the use of package and media inserts, new and potential donors are reached “directly.” Ultimately, the response, CPO (CRD), and Donor Lifetime Value are determined, and the next campaigns are planned together based on the results. Collaboration with the Trebbau lettershop ensures short communication lines, quick agreements, and a smooth process in execution, adding further value for the client.