National Pen GmbH

Initial situation

National Pen is part of the National Pen Corporation headquartered in San Diego, California, and is a part of Cimpress N.V. based in Venlo. With approximately 700 employees, the B2B mail-order company supplies businesses with promotional pens, pencils, and other promotional products. National Pen has been in business for over 60 years and is currently active in 29 countries. Customer acquisition is mainly carried out through mailings to third-party lists, telemarketing, and online channels.

Tasks and objectives

In addition to comprehensive offline customer acquisition for the DACH markets, Belgium, France, Italy, and the Netherlands, establishing successful partnerships is a key area of responsibility for Trebbau. This includes developing suitable B2B list proposals for both direct mail lists and database addresses. Trebbau also advises National Pen on the use of scoring models, which enable the client to successfully optimize and expand its customer acquisition efforts. For several European countries, such as Italy, France, the Netherlands, and Belgium, Trebbau handles complete data processing, including optimizing postage costs. Additionally, Trebbau supplies data for printing promotional materials for the respective countries and reliably implements imprint requirements.
Furthermore, we conducted a duplicate check for the Asian market and successfully cleaned the address list from Japan, which included specific characters. This avoids unnecessary mailing and postage costs and ensures a well-maintained address database.
Moreover, Trebbau markets National Pen’s addresses (Germany, Austria, Switzerland, Belgium, France, the UK, the Netherlands) effectively on the market.

Result

One of Trebbau’s strengths is its ability to quickly acquire country-specific know-how and transfer the insights gained to new markets and target groups. This enabled us to demonstrate to the Irish B2B company, National Pen, that we are also a strong partner in international contexts.

The implementation of all marketing and IT topics from a single source, along with close collaboration between National Pen and our key account managers, provides the client with many benefits, streamlining and optimizing all processes.

With the expertise of Trebbau direct media GmbH and customer-oriented marketing consulting, National Pen is successfully supported in its growth trajectory in international markets.

Customer evaluation

“We value Trebbau as an experienced and competent partner, especially for our international expansion strategy. Trebbau has the experience and expertise to support National Pen’s marketing activities in all relevant countries from a single source.”
Rene Crins – Vice President National Pen Europe & APAC